Text Link Advertising

Stop wasting time with link swapping!  In case you are not aware, inbound links are "good" and outbound links are "not good."  Search engines will begin to deduct your overall ranking if you have too many outbound links.  Reciprocal links can still help you, but not as effectively as you may hope.  The key is to have many links coming in with very few links going out.  This builds popularity within the search engines, deeming your website an important, relevant site.

A text link ad consists of "anchor text" and a description.  The anchor text is the actual keyword or phrase you are promoting and it is the text that is actually linked to your site.  The description further explains what the user will find by following the link.  If you have enough text link ads, your listing can appear at the top of the search results when a user searches that keyword.  Here is an example of a text link ad:

Text Link Advertising - LinkWorth offers anchor text link advertising

The anchor text is "Text Link Advertising," which links to our homepage at www.linkworth.com.  The description that follows is short and to the point.  The anchor text holds a stronger influence since it is linking that specific text to your website.  The description is a secondary position that describes what is offered on the website.

What exactly is link popularity?

Search engines use complex algorithms to determine the order in which sites are listed when a given keyword or phrase is searched.  Link popularity happens to be one of the key-components in these algorithms.  Simply stated, link popularity refers to how popular a given site is within the internet community.  Popular, content-rich websites will naturally attract many inbound links while unpopular, content-poor sites will not.  As a result, websites with many inbound links are deemed popular because they have made an obvious impact on the web community.  It also helps the search engines remain impartial to their own rankings because the web community itself is actually dictating which sites are popular and which sites are not.

Keep in mind, link popularity does not assume that all inbound links are equal.  For example, an inbound link from an influential directory may carry more weight than an inbound link from an obscure personal website.

Advertiser Sign-Up!

LinkWorth connects Advertisers to our Partner websites.  Each Partner site will typically have a few location options for you to choose from.  The options are placing your text link on the homepage only, a sub-page (internal page) only, or an entire site run (on every page).  Partners may have just one, two, or all 3 options available and display their prices accordingly.  You decide where you want the link placed.

For example, if you wanted to place your text link ad on www.linkworth.com, we might have these options available for you: 

You would select one of the three options for your link.  Once you selected linkworth.com as a Partner, we would review your ad and either approve or deny the request.  If we approved your link, we would then have 5 days to publish the link in the appropriate location.  You would not be charged until our spider found your text link active on linkworth.com.  It's that simple.

The terms for all text link ad transactions are for 1 month, from the 1st to the 1st of each month.  Advertisers fund their accounts in advance by credit card, PayPal or company check (invoice).  Partners, however, are not paid until the end of the month.  If you purchase links after the 1st of the month, you only pay the pro-rated amount for the remainder of the first month and then the full link price applies on the months thereafter.  Transactions are set-up to recur monthly unless you cancel them, which Advertisers are able to do at any time.

Our system continually monitors Partner sites to ensure your link remains on their website.  It is also mandatory that Partners allow spiders to review the links on their robots.txt file.  A LinkWorth representative will also make random spot checks periodically which prevents any cloaking of our system.

While text link advertising will drive some user traffic to your site, we urge Advertisers to understand that this method of advertising is not aimed at generating huge amounts of traffic directly from the Partner websites.  The goal is to raise your natural position on every search engine for the keyword or phrase that your linking campaign supports.  This is done by creating hundreds or thousands of backward links to your site.

We employ an internal popularity ranking system called LinkRank.  It is NOT Google PageRank™.  It is a quantifiable measure of a website based on its' overall popularity with inbound links being a key factor.  These inbound links can be counted through most major search engines.  Our LinkRank value is based on the total number of inbound links from most major search engines.  Use our LinkRank calculation tool to find your LinkRank!

If you evaluate other link brokers, you might find that the biggest issue is inventory.  It is extremely difficult to build an effective linking campaign if you do not have enough strong, relevant websites to use.  We can guarantee that there are more Partner sites than you need in our inventory!  With quality websites added to our database daily, LinkWorth has thousands of Partner sites that can help you get to the top.

LinkWorth is proving to be the leader in text link advertising based solely on the number of customers we have in our short existence.  Your success is our business and we are constantly developing new tools and features to offer our customers.  We want LinkWorth to be the only resource Advertisers need for effective search engine optimization and traffic building services. One stop, one solution - LinkWorth.

Take control of your website promotion today and signup as a LinkWorth Advertiser!