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  • Direct Email Marketing – Is It Worth It?

    There’s a misconception that direct email marketing isn’t worth the effort. Nothing could be farther from the truth; consider the alternatives. In 1995, Dartnell's 28th Sales Force Compensation Survey estimated that the average cost of a sales call, whether by telephone or face-to-face was over $95. Some estimate it to be much higher! And the cost probably hasn’t gone down much since then.

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