In today's business world, a domain name and a web presence
are a must. All major businesses have domain names. The Web
is now a part of everyday commercial life and your domain
name is your identity on the Internet. A business web site
without a domain name is difficult to find and looks unprofessional.
The Web is where people and customers around the world find
information about you, your products and your services -
24 hours a day. Here online buyers, suppliers and partners
come together. Securing a domain name ensures that your company
name or product names are on the Internet.
For the amount domain name registration companies charge,
it's a small price to pay for increased credibility in the
eyes of potential customers.
Several thousand new domain names a day are registered.
However, with a little creative thinking, you can still find
a strong domain name that reflects your business or specific
interest. Of course, the longer you put off registering a
name, the more limited your choices become.
Equal Access
On the Web, everyone has access to a first-rate location
to set up a business. No matter how small you are, a good
domain name can put your business on equal footing with
multimillion-dollar sites such as Yahoo! and IBM. Therein
lies the beauty of the Web: nobody knows if your site is
run by a large team out of a downtown high-rise or by you
from your garage.
If your site is a hobby or personal homepage, you can still
benefit from a domain name. Your site will be easier to find,
and more importantly, friends and relatives will remember
it.
Domain names give you a higher profile on the Web
Domain names that include common keywords can improve a site's
ranking in search results returned by major search engines.
Many large search directories will not list a site that
does not have its own domain name. As well, domain names
are easy to remember and customers may not have to search
at all to find you.
Easy to Locate
And let's face it, www.widgets.com is much easier to remember
and locate than http://isp/users/widgets/index.html/.
Domain names are portable
Having a domain name means you can change web hosting services
without losing customers. Your new web hosting service
will point people to the same web site. This way, you can
to change hosting services to find a better deal, or receive
better service without losing viewers or breaking links.
Without a domain name, your web site name (URL) changes
each time you move, which is confusing to customers.
Shaun Cronrath is the President & CEO of DomainPurpose.com,
a
domain
name registration company offering all the major domain
extensions --.com, .net, .org, .info, .biz, .name, .ca, .us,
.cn, .eu, .de, .pro and more.
