Most people are still getting used to the new paradigm in advertising.
With the internet seeing more and more users each year, having
a website is a definite advantage.
It is becoming second nature for people to use a search
engine to find a company for any given service or product.
As part of the website design is to optimize the site for
search engines, a well-designed site can be found quickly
and lead potential customers to your business.
A company with a well-built site has a definite edge over
any competitor that either doesn’t have one, or has
one that’s poorly designed. By providing information
on the company, sample products, and a way to get in touch
with the company, a properly built website can be a powerful
advertising tool. A poorly designed site can be confusing
to surfers looking to buy your products and turn them away,
much the same as bad storefront can turn away street customers.
Also, the site can be a way for you to advertise any sales
or specials that your store currently has, or can be used
to alert potential customers to exclusive products. As the
site can be more dynamic than your newspaper advertisements,
you can update your special and sales daily rather than weekly,
and more cheaply, as the programming knowledge required for
most changes is minimal, and can be taught in less than an
hour.
Another advantage is that you can answer commonly asked
questions. By setting up a Frequently Asked Question section
(or FAQ) to answer questions that seem to pop up regularly
or that you anticipate being asked, you can free up your
staff for other tasks. You can also set up a support section
or discussion forum to help customers help themselves, ask
questions of other customers (for tips and suggestions),
and give you feedback on your store.
This feedback can help you improve service, as well as suggest
changes in your inventory to better serve the needs of your
customer, both in suggesting new products and in pointing
out products that may be problem sells (such as those that
look good, but aren’t really popular or have hidden
defects).
As noted, a properly designed site gives you a number of
advantages over a competitor’s poorly designed site.
After all, a professional-appearing salesman always has an
advantage over one that doesn’t dress up; why shouldn’t
it apply to other facets of your business as well? If your
site looks good, is easy to navigate and find things on,
and your competitor’s is one that was obviously quickly
put together, that gives you the advantage. And customers,
who are looking for the best place to buy from as well as
the best price, do look at different websites when they are
surfing.
In short, web design should be important to you, as it will
help you land customers, and keep them. You can be more acutely
aware of current fads, and allow better for long-term trends.
Is your site doing all that it can for you?
Andy Eaton is by far the best graphic designer I have ever
come across! Not only does he create quality graphics, which
actually do increase your website sales he actually goes
one step further and teaches you his exact methods to crank
out profit pulling graphics. Check out his work at
http://quickpaypro.com/x.php?5086_u25
