Some people might think it is silly for me to ask you where
your visitors are coming from. Folks suppose it is silly
because they do not think too much about where there current
visitors are coming from. Instead they are more concerned
with where the next visitor is coming from.
Well, let me share a little secret with you. To better determine
where your next visitor could come from, it is important
to know where your current and past visitors came from.
This is the deal. With all of the available advertising
resources available to us, some work well and some do not
work at all. The resources that have worked for us well in
the past will continue to do so.
For example, if you run an ad in an ezine, you might get
hundreds or thousands of hits from one ezine. The truth is
that since that ezine is of a limited size, you will only
get a certain number of visitors from the one ad. Each ezine
in and of itself has limited value to you, but there are
other ezines of a similar nature out there.
The trick is to find what works and stick with it. If an
ad on one website generates substantial traffic, that same
website will continue to generate similar traffic over the
long-term.
Our greatest advantage in the Internet world of business
is that we can use technology to effectively track our advertising
methods and locations. By looking to the past, we can put
ourselves on a solid footing to build for tomorrow.
Simply placing ads wherever we think might do the trick
is a sure-fire way to drain your advertising budget in a
hurry to no benefit for you. It is far better to study what
works and then to use that information to build on your successes.
Copyright Bill Platt - All Rights Reserved
Bill Platt is the owner of http://www.LinksAndTraffic.com
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