Properly planned offpage optimization will make the difference
between your website ranking #900 on Google, to ranking #1!
So, what is offpage optimization anyway? Offpage optimization
basically consists of all of the offpage ranking factors
like
- Which websites link to you
- The number of websites linking to you
- The Google page rank of the website linking to you
- The page title of the website linking to you
- The anchor text used in the link linking to you
- The number and type of links linking to the website that’s
linking to you.
- The number of outbound links on the website that is linking
to you
- The total number of links on the website that is linking
to you
- Whether or not the websites linking to you are deemed
by Google as an authority website.
- Plus some other things that we’ll get to later
In order to optimize our original website for the keyword “weight
loss stories”, we need to analyze the linking strategy
of the top 10 ranked websites for our keyword.
Copy The Top Ranked Websites To Get A #1 Position
The goal here will be to copy exactly what they’re
doing, and then do things slightly better. We want to give
Google exactly what they want, by making our linking strategy
as close to the top ranked websites as possible, but as I
said, slightly better to edge them out.
First, we need to open up a spreadsheet using Microsoft
Excel. You should create the following columns
- Linking Website
- Anchor Text used
- Page Rank
- Link Popularity
- Page Title
- Number of Outbound Links
Next, we need to visit Google and enter the keyword “weight
loss stories”. We’ll then visit the top 10 websites
for this keyword and collect the information above. You should
create 1 spreadsheet for each of the top 10 websites.
Linking Website is the specific website linking to practicalweightloss.com.
In order to find all of the websites that link to practicalweightloss.com
you can do a couple of things. The most common way is to
go to Google and enter this search criteria: link:www.practicalweightloss.com.
Once you do this Google will return a large list of websites
that link to practicalweightloss.com.
Over the past several months, Google has cut down on the
number of backlinks that it will show you, so you may be
better off going to Yahoo and entering ink:http://www.practicalweightloss.com
to get a larger list of websites that link to them. Note
that for Yahoo you must include “http://”.
link:http://www.practicalweightloss.com to get a larger
list of websites that link to them. Note that for Yahoo you
must include “http://”.
Anchor Text is the actual text used within
the link linking to the specified website. For example, the
anchor text in the following link would be “weight
loss”.
weight loss website
Page Rank is the actual Google Page Rank
of the webpage linking to practicalweightloss.com. In order
to see the Google Page Rank, you’ll need to download
and install the Google Toolbar for free from: http://toolbar.google.com
Link Popularity is just the number of links
that are pointing to each of the webpages pointing to practicalweightloss.com.
You can find their Google link popularity by entering this
search command into Google: link:www.thewebsite.com then
counting the total number of results that are shown OR you
could go to a website like www.linkpopularity.com to find
each link partners link popularity much quicker.
Page Title is the title of the page that
is linking to practicalweightloss.com. Does it contain the
keyword “weight loss stories”, “weight
loss” or “weight”? If so, you should note
which links pages those are. You’ll want to approach
those websites and try to get them to link to your website.
Getting links from webpages that contain your main keyword
in the page title is extremely powerful and is something
many people often overlook.
Number of Outbound Links is the number
of links located on the webpage linking to practicalweightloss.com.
The less links located on the page, the more a link from
them would increase your ranking.
Once we’ve collected all of the information, we now
can see practicalweightloss.com’s linking strategy.
We’ll need to calculate the percentage of websites
that contain the keywords “weight loss”, “weight
loss stories”, or “weight” in the page
title.
We’ll need to calculate the percentage of websites
that contain the keywords “weight loss”, “weight
loss stories”, or “weight” in the actual
anchor text linking to practicalweightloss.com.
We’ll then need to mirror these numbers, as close
as we can, for our linking strategy. This may take awhile
to do, but once you’ve done this…
You’ll Have The Exact Blueprint You Can Give Google
For A #1 Ranking!
Once the blueprint for our linking strategy is complete,
we need to contact each of these websites individually and
ask them if they will add our link to their website in exchange
for us adding their link to ours.
Tip: The more personalized you can make the email, the better.
It is always best to include a blurb stating that you liked “X” about
their website and was very impressed etc…
Now, if all of that seemed like it would take many days
to do, you’re right… it would. It works, but
it does take A LOT of time. There is a specific software
program out there that can do ALL of this for you in a matter
of minutes. It’s what I use on a daily basis and it
works very well.
About the Author
Ravikiran is a professional software Develper who blogs about
technology and entrepreneurship his recent blog is
ZillionBits -
a blog about number($) and technology. ZB is about learning
skills, sharing information and providing tips on how to make
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