These days if you are in business and don't have a website
you are missing out on an abundance of customers. Everyone
that has a computer in their house will be using one of the
search engines ( google, Yahoo, Msn etc ) to look for your
business. There are over 20 million searches done every hour
on the internet in the UK alone. If your business is not
appearing on these search engines then you are losing out
to your competitors that are looking for what you do.
You will be asking yourself I have done without a website
till now so why would I need one? It is a good question If
you are currently doing well with your business then that
is great but can anyone turn round and say that they don't
want anymore business? If you do say that then what happens
if your business starts to lose some customers then you will
start to try and get new business elsewhere. A website is
THE way to generate extra enquiries and more business than
any other means of advertising.
More and more people these days are turning to local searches
and with broadband the internet is connected in their house
24 hours a day 7 days a week. In all honesty do you even
know where you keep your yellow pages anymore? There is really
no need as with the internet if you need a plumber in your
area goto yahoo and type in plumber ( your area ) and a list
of sites will come up with plumbers in your area. If you
are a plumber how much would you pay to have your site appearing
on those searches above your competitors? How much would
that be worth to you in business terms?
The answer is easy..... A lot. 5 or 10 years ago that listing
in the yellow pages would mean as much to you as the listings
you get on the search engines today.
A website for your business could be for several different
reasons. You could use your website as a brochure to advertise
the products you offer how much more could you show on your
website compared to an advert in the paper? Instead of having
a few lines in the paper explaining your business you could
have 10 or 20 pages outlining what you do and the products
you offer and give a more in depth description of all your
products. For an ad in your local paper for say 3 lines of
text would cost you say £50 for 1 week if you had your
own website it would cost say £250 per year and the
website would be online and available to view 24/7 365 days
a year.
You could also use your website to keep your existing customers
in the know on exactly what you are offering. If your existing
customers go onto your website and sign up for your newsletter
everymonth you could email them any product updates you have.
If you don't have the time to email you could also have a
news section on your website that can be updated on a monthly
basis and that would allow your customers to log into your
website and view any updates since their last visit. New
business is good to develop but your existing customers are
already doing business with you so why not use your website
to maximise the sales you get from your existing customers.
All in all a website for your business is an essential to
to maximise profits for your business. To generate new business
and also to keep your existing customers up-to-date with
any changes or product ranges that they could be interested
in. More business or not the choice is yours.
Peter Hartley has been building and promoting websites on
the internet for 3 years. For information on prices and packages
please goto http://www.lastminutevillaholiday.co.uk/web_design.htm
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