Link popularity is a measure of your website's popularity based
on the number of links to your website. That is perhaps the
simplest explanation possible.
But why is the measuring of inbound links important? Well,
even the best designed website isn't worth much when no one
is visiting... So, after building a website it is important
it appear high in search engine rankings. The most popular
search engines use link popularity in their ranking algorithms
(how sites are evaluated). Improving link popularity moves
sites up in the ranking and a high position in search results
is the goal of most webmasters.
Link Popularity - In the Beginning
As always, you should start increasing your link popularity
from the moment you begin preparing the site itself. Make
sure your pages look professional. Your site's content should
be well prepared and navigation thorough the site must be
as easy as possible.
Carefully check for spelling errors, validate HTML code
and outbound links, be sure your pages load quickly. People
won't wait more than 3 for 4 seconds to see your page.
If you don't pay careful attention to all the details of
your site you just won't have a chance to score above average
link popularity. Search engines down grade sites with many
misspelled words and broken hyperlinks.
If you submit a carelessly constructed web site to a web
directory you will find that your site is soon removed from
the directory.
Lind Popularity - A Never-Ending Story
Increasing link popularity is a full-time job. Just after
starting your site spend a set amount of time each week on
link building. The most important link you can have is a
one way link. That means you are not trading links to get
links. Reciprocal linking strategies have far less value
than they once did. Your time will be much better spent getting
incoming, one way links.
The most efficient ways to get one way links is by constantly
submitting articles to article directories and ezines. In
most cases you are allowed to put one to three links into
each of your articles. If your articles are well written
they will be widely distributed. That means you will be building
scores of one way links.
Patience, patience and even more patience are the most important
part in building link popularity.
Link Popularity - No Link Farms
There are some sites that you just don't want linking to
your site, so be sure you don't ask for links from them,
or accept their offer to trade links. Link farms are link
poison. They exist only for linking. They add no value to
the internet. Search engines hate them. Never submit your
site to a link farm.
Never accept an offer to exchange links with a gambling.
They will kill your chances for link popularity.
Finally... the very best link is one that comes from a site
whose theme is related to yours. A link from a health site
to your health site, a link from a sports site to your sports
site... those are top quality links. Those are called "relevant
links", they are the highest quality links and will go a
long way to building your link popularity.
Keep thinking linking!
Mark Walters offers more tips on building link popularity
at http://www.LinkingUniverse.com.
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