In this day and age there is so much information and spam out
there. I read somewhere that we see over 3,000 advertisements
a day. When your senses get overloaded you start to go numb
to it. Advertisers are trying harder and harder to trick
you entice you, and do what ever they can to get your attention.
This is a poor way to do business. More and more people are
blinded by the bucks, and not keen to their consumers needs.
That is why so many online ventures fail. In this article
I am going to illustrate the 5 keys to making website promotion
on the internet successful.
The best way to promote your website is building trust with
your customer. For those of us without household names, we
need to work extra hard at this one. Think of your customer
as a date. When you first meet your date you don’t
walk up and say will you marry me? You ask for a dance or
start talking. Same with meeting a customer. A big sign that
flashes "buy it now" does not make me want to purchase anything
from you, and why would I? There are lots of good ways to
build trust with your clients. Testimonials, good spam free
information, starting your own newsletter, creating a press
release, and writing articles such as this one are all good
ways to get your name out there, and help you start your
relationship with your customers on the right foot.
Consistent business comes with referrals. One great strategy
is to offer some sort of discount, or special service for
referred customers. Eventually once you get established,
you can setup a referral program where your past customers
can earn commissions. What could be better than having a
bunch of satisfied customers with a story, go out promoting
your business for you?
Start a list of opted-in people that you keep on file. You
can not buy this list you have to build it. If you have a
list of 500 people that want to know more about your company,
and appreciate your emails, they will not only read your
emails, they will turn in to more sales. Think about this
for a second. Lets say you spend 500$ to send out 10,000
email messages through an auto-responder. Even if your special
offer is really good, you will be lucky to get 5% to read
it let alone open it. But if you send the same message out
to those 500 people on your list you will probably get at
least 50% of your recipients will read it.
Massive action yields massive results. McDonalds spends
close to 60% of their profits on advertising. If they didn’t
they would not have grown as fast as they did. Promoting
your business takes a lot of money and time. The more you
put in to it the more you get out of it. Don’t use
your entire advertising budget on just one source. Keep building
and exploring. There are a lot of quality places on the internet
to promote your business. They can be found. They best way
to find quality places is see what your competition does.
Type in your keywords for your company and see what comes
up. Who is rated highest? Write down those names. Then go
to your favorite search engine and type “mycompetitorswebsiteijustwrotedown.com”.
It should list off all the websites that link to your competitor’s
website. Approach those webmasters and offer to exchange
links, or purchase a link from them. They will help your
sales and visits to your website.
Understand that nothing in life is easy. You have to put
the work in and spend the time promoting your website. I
recommend at least 4 hours a week promoting. If you can give
up 4 hours of TV time throughout the week, then you can start
building some real income, and before you know it. Your opt-in
list is large, sales are increasing, and your wallet gets
fatter. You will become a success, as long as you are working
at it. You will experience ups and downs along the way. But
remember “While it is possible to change without improving
it is impossible to improve without change.”
If you need some help getting started or you would like
some advice, please feel free to contact me anytime. webmaster@awesome-possum.com.
For more tips, and ways to help you promote please visit
my website www.awesome-possum.com.
Ryan Churchill decided to pursue his passion, internet marketing webmaster@awesome-possum.com.
He has spent countless hours reading books, and listening
to lectures. He finally decided to take the plunge. He created http://www.awesome-possum.com June
of 2005. Since then he has had great succes helping business
get to the next level.
|
