Would you buy pants from a store that sold dirty clothes? Would
you buy lemons from a grocer who sold rotten fruit? I certainly
wouldn’t, and chances are, you wouldn’t either.
That’s why your business website is important. Think
of your site as your online store. Presenting a professional
image encourages people to shop in your store.
Your business website represents your business. If your
site looks amateurish, people will think you’re an
amateur. It won’t matter that you’re a trained
professional with twenty years of experience. A bad impression
makes all the difference in the world. A well-designed site
can increase your business, but a badly designed site will
certainly drive it away.
The golden rule is that a website must be easy to navigate.
Take a moment to visit some of your favorite websites. Why
do you like them? Take note of your answers. Refer to the
list when designing your site. Keep in mind that people will
be visiting your site for a specific reason. They either
want information, a product, or both. It’s your job
to be sure they quickly find what they need.
It’s easy for visitors to click away from your site.
If you don’t meet their needs in a hurry, they’ll
click away in a hurry. All the information on your site should
be relevant to your business or product. Cute pictures of
your kids or pets are best saved for your personal site.
Ok, so how do you keep visitors on your site? It takes a
bit of work, but it’s not that difficult.
The main page is the first page visitors see. It’s
their first impression of you, and also the page which pulls
them further into the site. Don’t waste the precious
few moments you have to hold their attention. Flash intros
look nice, but they also annoy many people.
If a person is searching for a specific product or service,
they don’t want to stop and see a show. They may or
may not click the “skip intro” button, so why
take the chance that they’ll just leave your site?
The main page should also contain links to other relevant
information on the site. Your goal is to make it easy for
a visitor to find anything they need.
The main page should load quickly. It’s true that
many people now use broadband or cable internet, but there
are still those who use the slower dial-up service. Your
website should be accessible to everyone, not just those
with fast connections. Keep special effects and graphics
to a minimum. If it takes more than 10 seconds for your page
to load, your visitors will more than likely click away.
And you know where they’ll go? They’ll go straight
to your competitor.
Always remember that the look and design of your website
speaks volumes about your business. Make it appealing and
easy to navigate, and visitors will be tempted to stick around.
An efficient design can be an excellent marketing tool.
Andy Eaton is by far the best graphic designer I have ever
come across! Not only does he create quality graphics, which
actually do increase your website sales he actually goes
one step further and teaches you his exact methods to crank
out profit pulling graphics. Check out his work at
http://quickpaypro.com/x.php?5086_u24
