Content is King. No doubt you've heard this before.
There's just no getting around the fact that in order to
attract visitors you must offer useful, fresh, quality information
that people, and don't forget the search engines, crave.
One of the best ways of obtaining good, useful content is
by writing articles; but hold on a minute, finding an article
in an article bank, placing it on your site and forgetting
about it is not what it's about.
Remember, we said your site must offer useful, fresh, quality
information. Your site won't qualify by uploading rehashed
articles that can be found all over the internet or worse
yet, articles that are aging like fine wine on your site.
You risk losing value and credibility with both viewers and
search engines alike.
Good, quality content can be summed up as offering useful
information that is current and offers new or interesting
points of view. There are several ways to accomplish this
and writing articles is an excellent way of adding content
but if you're not a writer, and believe me most people are
not, there are several ways to add content that is not found
everywhere, yet will offer a new, fresh perspective.
- Use Editorials
Editorials are articles written offering a personal opinion.
Editorials are often food for thought and invite viewer opinions.
Urge guests to your web site to write relevant editorials
for placement on your site. You will often get good feedback
and comments that keep your site interesting and colorful.
- Have articles written for you
If writing is not your forte, by all means, have it done
for you. Elance.com is an excellent resource for writing
exclusive articles just for you, and it can be done for as
little as $5-$10 each.
- If your an affiliate marketer, use content articles provided
by the merchant
Good affiliate merchant programs will often have content
articles that you can place on your site. Not all merchants
offer this service, but it's a worthwhile benefit for those
that do. The articles are typically very informative and
they include your affiliate links within the articles. An
excellent way to get relevant, useful content and promote
your links as well.
- Exchange articles with guest visitors
If you have a bulletin board or guest book, invite visitors
to exchange articles. If you use an article, make sure you
get exclusivity. When someone writes for you, make sure they
won't submit that same article to dozens of other web sites
and newsletters.
- News Stories
Keep your site up to date with the latest news stories related
to your site topic. Use news stories that are relevant, useful
and timely. Simply find a news item you wish to use and write
a brief 2 to 3 line summary on your site, then include a
link to the full story. Remember to keep the news articles
recent and relevant.
- Interviews Depending on your web site topic, find someone
that is well known in the field and ask them to consider
conducting an interview with you. Compose a number of relevant,
perhaps burning questions that many people would be interested
in and compose an answer and question interview. You'd be
surprised at how many interested viewers you might attract.
- Product or book reviews
If you endorse a product on your web site, go the extra
step and purchase the product yourself. Use the product and
write a useful review. This not only adds useful, original
content, it creates credibility and establishes you as an
informative resource.
- Post a forum on your site
This often gets lots of interest because people can post
comments, questions, and opinions. It will also keep viewers
returning time and time again to keep up on the latest forum
entries. It's also an excellent way to make connections and
build joint ventures.
Elizabeth is a seasoned internet marketer focused on helping
anyone interested in building
a home internet business by providing free marketing
advice, marketing product reviews, free courses, motivation
and a friend.
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