Most NEW webmasters don't have a clue...
What is the purpose of having your Web page? Do you even
know what to make it about?
Let's review the facts:
So you were given free HOSTING (something beetween 5 megs
to 100 megs) by your broadband company along with a free
domain name registration... or you were surfing the net and
you found that there are free hosts that you can use (of
course by having them put ads and banners in any good or
bad site that you create) and now you don't know what to
use this Web space for.
That happens too often.
Now you are faced with the fact that you have to do something
with that and your eyes go like $$.
You start thinking "I am going to make money on the Internet
with the next best idea" (usually just by repeating old schemes)
and the first thing you "come up with" is something like
joining a PAID TO DO SOMETHING site and promoting your AFFILIATE
LINK on your page.
You go by telling others how wonderful the program is and
blah, blah, blah. You know what? it doesn't work... (most
of the time) Then you spend months, don't see any traffic
and you start thinking: "let's use AUTOROTATORS, AUTOVISITING
SITES, MANUAL ROTATORS and so on, and you put a visit COUNTER
on your page (you set it up for UNIQUE VISITORS) and start
seeing how it counts growing numbers of visits only to realize
that, as much as you don't pay any attention to the pages
that your program shows you, most people don't pay attention
to your content as well.
So you think: "how am i gonna get people to visit my site?"
Then someone tells you that the first thing you have to
do is SUBMIT your site to the top SEARCH ENGINES. And you
do.
And you wait......wait........wait.......wait.....and wait
for the unique visitors to come and they don't come. Hey,
you don't even know if you are listed or if you are, you
are far from the first 100 pages of search results for the
KEYWORDS people used. And despair strikes again.
Then you think: "I have to BUY ADVERTISEMENT"
You start spending money for ads that aren't usually too
good at the CLICK THROUGH RATIO (well, you can use Adwords
from Google, at least they don't charge you unless your ads
are clicked) Anyway, you spend money and don't get any in
return.
That is the sad story of more than 95% of webmaster wannabes
on the net.
The following title will deal with CONTENT, the MIGHTY KING
of the Internet; you have to think of a voice much like Sean
Connery's to read the next phrase: "this is the stuff web
pages are made of"
"Been there, done that..."
I know that most of you got discouraged by the last things
I said. You think that publishing could be a waste of time
and money, that everything has already been said.
Let me tell you, there are a lot of people who have not
heard what's been said, so you can bring old and new INFORMATION
and CONTENT to your web page presenting it in a brand new
and imaginative way.
You have to have content, the community is starving for
content, fresh new or a fresh view.
So, what is content?
Content can be almost anything: Articles, poems, pictures,
opinions, jokes, e-books, etc.
Most people don't know this fact, but Google (tm) and most
search engines reward pages with new content with a better
ranking and punish duplicates (clones, copies, etc.), and
better ranking is LIFE on the net (or so they say).
An example of content can be this article that you are reading
right now. It's new, maybe not too fresh, but since English
is my second language there probably isn't any content in
the net that resembles mine (at least not in the way it is
phrased).
Google (tm) and other search engines CAN'T see words inside
pictures when they are evaluating content, so they see text
only, which means that the more text, the more content and
KEYWORDS they see. No wonder pages that only have pictures
don't rank well.
On the other hand, articles, blogs and other text pages
rank better. If you are not into making new content, you
can have FREE CONTENT on your web pages. There are sites
that offer free articles that you can put on your pages (provided
that you don't modify them or take credit for them). Many
people (authors) send their articles to these pages to get
exposure, to publish the link to their pages (as I do at
the end of this very page (don't blame me for using my own
advice) or simply to get some attention. So content can not
only be a way to rank better, but also a way to expose your
views, opinions and your links.
You Have to Have a GOOD domain name.
Having a good web page is good, but nothing beats having
a GOOD DOMAIN NAME for your small business. You cannot sell
frozen fish using "www.thebestcarloan.com" you have to have
something like "frozenfish4u.com." When people see the domain
name of a company, they associate it with the product, it
is impossible for them to think that your product is serious
unless they see something related in the domain name. A domain
name is a PLACE, a SPOT, your station, people think: "Hey,
I don´t go to the supermarket to get medical services
or to the doctors office to get groceries..."
Once you define the best name there is for your business,
you have to register it.
Registering a domain name is very easy, just search for "domain
name registration" and you'll get tons of registrars.
Well that's about all the information I can bring in this
article today.
Visit my page:
http://www.elmejorguia.com/Index_english.htm
