To be successful, the needs of your target group have to be
your #1 Priority. Your desire to earn income comes second.
Use great content to create an open-to buy/hire mindset
in your visitor. Deliver strong, appropriate editorial content
that PREsells. PREsold visitors convert more easily and more
frequently into paying customers --higher Conversion Rates
(CR) – which is exactly the result that your online
business has to achieve in order to flourish.
Bottom line?
There is no such thing as “passerby traffic” on
the Net. You have to build and attract warm, willing-to-buy
traffic on an ongoing basis. A great content site helps you
achieve that goal. It increases targeted traffic, which produces
more sales, which in turn produces more income. In other
words, the key is to develop great content that leads to
the money-making click...Make Your Word Sell !
Valuable Content = Credible Recommendation = Turned ON customer
= High CR.
Don’t push your visitors to the click, make them want
to click through. It makes all the difference if your visitors
feel that it’s their idea to deliver your Most Wanted
Response (MWR) -- in other words, what you most want your
visitor to do on your site. Your MWR is to get your visitors
to click through to your order page (or your particular income
generation source) so that you can make the sale!
And it all begins with effective PREselling...
Site Build It! makes it a snap to identify profitable keywords
for your theme (i.e., keywords that many people are searching
for but that very few sites provide information about). Just
click on a button, and SBI! does the research for you! Hours
of tedious research reduced to minutes. And all you have
to do is wait for the results!
For example, your page about concrete statues explains all
about how to make and repair striking statues for the home
and garden. You could even expand it into an entire “Statue
Section,” with a page on the history of concrete statues
and another one about how to market and sell the statues
that the visitor makes.
The main point, though, is that you create truly excellent,
high-value content that delivers what your reader sought
at the Search Engines. See! It happened again! By writing
about a niche that you know and love, the content is easy.
OK, a second “concrete” example that comes at
you from a different angle...John A. Smith is a passionate
lover of all things concrete, and owner of “Smith’s
Concrete Repair Service.” Mr. Smith’s company
repairs foundations, retaining walls, driveways, statues,
swimming pools -- heck, if it’s concrete and it’s
busted, he’ll fix it! The first thing of note is this...Smith’s “Concrete
Repair Service” is a locally-based service, but Mr.
Smith has great vision.
He builds a Web site that appeals to both local and global
interests. Here’s how…
1) His well-written concrete-related articles provide a
valuable information resource for all visitors, regardless
of their geographic location.
2) Local visitors (who are not currently clients) come to
trust Mr. Smith as he demonstrates over and over again through
his articles, and his e-zine, two very appealing attributes
-- his unwavering commitment to the "putting-the-needs-of-thecustomer-
first” philosophy and the breadth of his knowledge
pertaining to all things concrete.
Before long, Mr. Smith becomes established in his visitors’ minds
as “The Concrete Man.” When these local prospects
need a concrete repairman, guess who they’re going
to call?
3) Local visitors come to recognize Mr. Smith as more than “some
guy with a concrete repair service.” Thanks to the
bio (About Us) page, they learn he’s a dedicated father,
an active member of the community, and a little league coach,
as well as being the owner of a company. This information
adds to his credibility.
4) Global visitors produce a secondary income stream for
him. Mr. Smith can refer these surfers to merchant-partners
(and their products) that he represents (ex., books about
landscape design, a retailer of concrete statues, a garden
supplier for concrete molds, trowels, etc.,). And, of course,
he could also sell his own e-book, consulting services, Google’s
AdSense, .
Mr. Smith’s warm-and-willing-to-buy visitors trust
his knowledgeable advice. His PREselling efforts make it
easier for him to convert these visitors into customers.
Bottom line?
PREsell effectively… to sell effectively. It’s
as simple as that! And this means…The needs of your
target group must be your #1 priority, the reason behind
every action you take. always comes second.
So keep your visitors in constant focus and…
1) PREsell... don’t sell! Use great content to create
an “open-to-buy/hire” mindset in your customer.
Warm up your visitors first.
2) Maximize profit by maximizing your traffic (by delivering
lots of topical content) and Conversion Rate (CR).
3) Your CR depends upon what you do and how you do it. You
will achieve higher Conversion Rates if you...
4) Reach targeted traffic in a reputable fashion (ex., visitors
find you via the Search Engines).
5) Deliver valuable, appropriate editorial content that
PREsells.
6) Recommend visitors to your income-generating source (ex.,
your sales/order page, the site of the merchant-partners
that you represent, your online store, etc.) after they come
to respect and like you.
OK, let’s build on this extremely important foundation.
We introduced the term “Most Wanted Response” earlier.
Now it’s time to go into more depth about this concept…and
take the "Get to the Point Test".
It's a powerful demo of just how badly off their business
is, traffic-wise, and how much better they could be doing. http://traffic.sitesell.com/focusonsmart.html
You can now truly realize the potential of the Net. All
you have to do is... BYOBAM! (Bring Your Own Brain and Motivation!)
Let We supplies the rest . "Why build JUST a Web site...when
you COULD build a Web BUSINESS?"
http://www.sitesell.com/focusonsmart.html
