SEO Firms Websites that gets found in Google, Yahoo, and MSN,
etc. is not hard to do, But most people are confused where
to begin.I can offer some search engine optimization tips
as per my knowledge.
Try not to purchase a new domain unless you have to. Google's
aging delay is trouble for all new domains, it is better
to use your existing domain/website if at all possible. If
you're redesigning or starting from scratch and you have
to use a brand-new domain for some reason, you can expect
to wait a good 9-12 months before your site will show up
in Google for any keyword phrases that are important to you.
Optimize your site for your target audience, not for the
search engines The content should ne relevent. The search
engines are looking for pages that best fit the keyword phrase
someone types into their little search box. If those "someones"(http://www.kvcindia.com)
are typing in search words that relate to what your site
offers, then they are most likely members of your target
audience. You need to optimize your site to meet their needs.
If you don't know who your target audience is, then you need
to find out one way or another. Look for studies online that
might provide demographic information, and visit other sites,
communities, or forums where your target audience might hang
out and listen to what they discuss. This is crucial information
to your website design, keyword research, and copywriting.
Do Research on your keyword phrases . The phrases you think
your target market might be searching for may very well be
incorrect. To find the optimal phrases to optimize for, use
research tools such as Wordtracker, Google AdWords, and Yahoo
Search Marketing data. Compile lists of the most relevant
phrases for your site, and choose a few different ones for
every page. Never shoot for general keywords such as "travel" or "vacation," as
they are rarely (if ever) indicative of what your site is
really about.
Design and categorize your site architecture and navigation
based on your keyword research. Your research may uncover
undiscovered areas of interest or ways of categorizing your
products/services that you may wish to add to your site.
For instance, let's say your site sells toys. There are numerous
ways you could categorize and lay out your site so that people
will find the toys they're looking for. Are people looking
for toys to fit their child's stage of development? (Look
for keyword phrases such as "preschool toys.") Or are they
more likely to be seeking specific brands of toys? Most likely,
your keyword research will show you that people are looking
for toys in many different ways. Your job is to make sure
that your site's navigation showcases the various ways of
searching. Make sure you have links to specific-brand pages
as well as specific age ranges, specific types of toys, etc.
Program your site to be "crawler-friendly." The search engines
can't fill out forms, can't search your site, can't read
JavaScript links and menus, and can't interpret graphics
and Flash. This doesn't mean that you can't use these things
on your site; you most certainly can! However, you do need
to provide alternate means of navigating your site as necessary.
If you have only a drop-down sequence of menus to choose
a category or a brand of something, the search engine crawlers
will never find those resulting pages. You'll need to make
sure that you always have some form of HTML links in the
main navigation on every page which link to the top-level
pages of your site. From those pages, you'll need to have
further HTML links to the individual product/service pages.
(Please note that HTML links do NOT have to be text-only
links. There's nothing wrong with graphical image navigation
that is wrapped in standard < a href > tags, as the
search engines can follow image links just fine.)
Label your internal text links and clickable image alt attributes
(aka alt tags) as clearly and descriptively as possible.
Your site visitors and the search engines look at the clickable
portion of your links (aka the anchor text) to help them
understand what they're going to find once they click through.
Don't make them guess what's at the other end with links
that say "click here" or other non-descriptive words. Be
as descriptive as possible with every text and graphical
link on your site. The cool thing about writing your anchor
text and alt attributes to be descriptive is that you can
almost always describe the page you're pointing to by using
its main keyword phrase.
Write compelling copy for the key pages of your site based
on your chosen keyword phrases and your target market's needs,
and make sure it's copy that the search engines can "see." This
is a crucial component to having a successful website. The
search engines need to read keyword-rich copy on your pages
so they can understand how to classify your site. This copy
shouldn't be buried in graphics or hidden in Flash. Write
your copy based on your most relevant keyword phrases while
also making an emotional connection with your site visitor.
(This is where that target audience analysis comes in handy!)
Understand that there is no magical number of words per page
or number of times to use your phrases in your copy. The
important thing is to use your keyword phrases only when
and where it makes sense to do so for the real people reading
your pages. Simply sticking keyword phrases at the top of
the page for no apparent reason isn't going to cut it, and
it just looks silly.
Incorporate your keyword phrases into each page's unique
Title tag. Title tags are critical because they're given
a lot of weight with every search engine. Whatever keyword
phrases you've written your copy around should also be used
in your Title tag. Remember that the information that you
place in this tag is what will show up as the clickable link
to your site at the search engines. Make sure that it accurately
reflects the content of the page it's on, while also using
the keyword phrases people might be using at a search engine
to find your stuff.
Make sure your site is "link-worthy." Other sites linking
to yours is a critical component of a successful search engine
optimization campaign, as all of the major search engines
place a good deal of emphasis on your site's overall link
popularity. You can go out and request hundreds or thousands
of links, but if your site stinks, why would anyone want
to link to it? On the other hand, if your site is full of
wonderful, useful information, other sites will naturally
link to it without your even asking. It's fine to trade links;
just make sure you are providing your site visitors with
only the highest quality of related sites. When you link
to lousy sites, keep in mind what this says to your site
visitors as well as to the search engines.
Dont overemphasise any one keyword phrase or worried too
much about rankings. If you've done the above 9 things correctly,
you will start to see an increase in targeted search engine
visitors to your site fairly quickly. Forget about where
you rank for any specific keyword phrase and instead measure
your results in increased traffic, sales, and conversions.
It certainly won't hurt to add new content to your site if
it will really make your site more useful, but don't simply
add a load of fluff just for the sake of adding something.
It really is okay to have a business site that is just a
business site and not a diatribe on the history of your products.
Neither your site visitors nor the engines really give a
hoot!
Seo Consultant working for improvement of the ranking of
websites in various search engines like google, yahoo & msn
by using different SEO techniques.
