Within each strategy listed here, there are components to be
handled and completed. Knowing the strategy is the first
step.
Here are 10 elements to have in place on your website so
you will be found when your target audience looks for you
in a search engine.
1. Define your keywords. Brainstorm every possible word
someone might type into a search engine if they didn’t
know of any website on the topic of their interest. Imagine
yourself as new to your topic, not knowing the main words
that apply.
2. Do your keyword research. Find out how many people search
for every single one of the words you came up with every
single day. Choose the ones you want to focus on in your
content and keyword placement on your webpage.
3. Repeat steps 1-2 on every page of your website.
4. Next you will need other websites linking TO you. Define
where you want these links to come from. Brainstorm every
possible topic that may relate to your topic without competing
with it. For example: If you are a parenting coach, a related
site may be a site that sells toys or games or children’s
clothing, etc.
5. Contact the owner of the site and offer to include their
link on your site in exchange for their putting your link
on their site. You could even make your offer more inviting
by having an affiliate link from their site to yours so they
make a commission on sales that may come as a result of their
link referral.
6. Another way to get links back to your site is by writing
articles and submitting them to article submission places.
This approach could have a viral effect since your article
would be available for posting content on other websites
as well.
7. When you post in forums, be sure to include a signature
line to be shown after your name when you post. By having
your link in the signature line, you receive yet another
link back to your site.
8. Create your own blog. In your blog, include your website
link. You can also include your autoresponder subscribe form
here as well.
9. While we are on the subject of blogs, as long as you
are going to have people visit there, follow all the same
rules for search engine visibility there. Use targeted keywords
in writing your content. Be sure you have placed your keyword
strategically on the page. Link from your website to your
blog and vice versa.
10. Find blogs that interest you in any topic and post relevant
comments to those blogs. Always include your signature line
with your url so any time you communicate online, your website
url is included.
There are plenty more things you can do, but this is enough
for now!! If you already have the obvious done with your
keywords and content, get typing and get links! If you aren’t
sure how your website is doing and want to assess it just
visit http://www.webtrafficfrenzy.com and
take the FREE assessment for your website.
Copyright 2005 Juanita Bellavance
Juanita Bellavance, the author of this article, coaches
people on achieving their goals, beginning with clear vision,
and then developing the goals that will bring that vision
to reality. If you don't get coaching, your dreams can stay
delayed indefinitely. Find out the difference coaching can
make for you. To schedule your trial session, email your
request to assureyoursuccess@assuredsuccesslifecoach.com with "Consult" in
the subject line. Visit Juanita’s website at: http://www.assuredsuccesslifecoach.com. |
