Choose your audience
The first thing to do when picking a right domain is to
pick your audience.Your audience can be classified based
on your clients, customers,geographic locations and so on.
TLDs or top level domains like .com .net .org are fine even
if you don't have a global presence. But if your strictly
targetting a particular country say the UK or Japan, then
a .co.uk or co.jp might do the job.My advice would be to
stick to a dot com as its already captured the minds of the
people.
Make it Crisp and Easy to remember
Short domain names are often a big hit.This is because of
the normal human tendency to forget long words. Restrict
your domain name to one or two words maximum and let it be
easy to remember.
Strong Keywords
Use a popular keyword in your industry if possible in the
domain name
Offline Business
If the domain name is going to be used to promote your offline
business then, choose a name very close to your business
Dont Deviate from your business
Just for the sake of the domain not change your business
image.This means that dont mislead your audience by choosing
a wrong domain name.
Numbers
There has always been a debate regarding the use of numbers
in the domain name.Numbers like 0 and 1 are confused with
characters like O and L.Avoid numbers in domains.
Avoid Hyphens
Hyphens are known to be popular SEO tactic. But still,getting
people to remember the "-" is a impossible task. Stay away
from hyphens.
Get a proper registrar for the domain.
Most often people complain of domain hijacking. You can
avoid this by using reputed services like GoDaddy or ENOM
for the registration.
Register for a long period Its a good practise
to register a domain name for atleast 5 years or 10 years
although your business might not be centered around it.This
helps your avoid bad experiences like some one lese using
the domain you advertised.
Last but not the least
Think twice before getting a domain name.and stick to only
one domain for a business.
Varun Krishnan is a mobile phone/web enthusiast. He is a
web developer and SEO consultant. Hes currently heading
http://www.FoneArena.com
