Having a desirable search engine rank is ideal for driving
traffic to your website. Generally, the majority of a website's
traffic comes through internet users' use of the search engines.
A good search engine rank is really important considering
that over 80% of traffic for most websites is directed via
search engines and most users of search engines only click
through to websites that have a search engine rank within
the first three pages of the search engine results.
There are a number of search engines today. Each search
engine has its own algorithms which are rules that determine
how websites are placed in their search engine rank. Thus,
a search engine optimization strategy that provides a desirable
search engine rank in one engine may not produce good results
in another search engine. So, when trying to achieve a beneficial
search engine rank, you really need to focus on one, or maybe
two search engines for search engine rank purposes. If your
website gets a good search engine rank in the other search
engines, you can consider that a blessing.
Since your optimization strategy does need to be focused
to be successful, you may wonder which search engine or engines
you should focus on to achieve a search engine rank within
the first three pages of results. I recommend focusing your
search engine rank attempts on Google first, and Yahoo! second.
Getting a good search engine rank with Google will undoubtedly
drive loads of traffic to your website. Statistics have repeatedly
shown that Google is the most used search engine with Yahoo!
coming in second. These two major search engines also power
some of the smaller search engines, meaning that the results
generated by small search engines draw their results from
the major search engines. So, if you get a good search engine
rank in Google or Yahoo!, you will likely get a decent search
engine rank in some of the search engines they power such
as MSN, AOL, Ask Jeeves, and Alta Vista.
Another reason to strive for a top search engine rank in
Google is that it is an organic search engine, thus the results
the search engine displays are based on the quality and relevance
of the information on a website to the key terms searchers
use rather than being based on paid advertising and who can
pay the most to reach the top in search engine rank.
When you do a search using Google, you will notice that
sponsored links that appear at the top and at the right of
the screen are clearly marked so the searcher knows they
are paid ads. All other results generated are generated based
on algorithms, not paid advertisements. With Yahoo!, you
can also tell which results are generated as a result of
sponsored links. If you cannot achieve a search engine rank
in the first three pages of Google or Yahoo!, you can always
opt for paid advertising that will get you listed in the
sponsored links.
Google's pay-per-click advertising program is called AdWords.
Yahoo!'s cost-per-click advertising program is offered throughYahoo!
Search Marketing (formerly Overture). With both of these
programs, you can get your website advertised as sponsored
links in search engine results even if you cannot organically
achieve a search engine rank. Both programs have budgeting
features which enable you to control the amount of money
spent through your pay-per-click/cost-per-click advertising
campaign.
The difference between organic search engine rank listings
and pay-per-click/cost-per-click search engine rank is that
organic listings don't cost you anything while with per-click
listings you are charged the amount of your keyword bid for
every click- through to your website. Whether you get a search
engine rank in the search results naturally or through paid
advertising, the search engine rank is vital for driving
traffic to your website.
Copyright Christopher Enders. Are you at the end of your
rope, fed up and confused by all the scrambled internet marketing
advice you're getting? If so, it is time to get the tools
that will put your internet marketing venture in high-gear.
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