Now that I got your attention, let me tell you about the
headline of your sales letter. It is the billboard for your
letter. Use your main selling point in the heading.
If the headline doesn’t get read the rest is doomed.
It should:
Get your readers attention and create immediate
interest
Make your reader read on to the first sentence
Target your audience
List at least one of your biggest benefits
Make a promise
Your promise should be unique to what you are selling and
different from that of your competition.
It should be bold, using powerful words such as:
Free, How to, Cheap, Secrets, Imagine, Proven, Revolutionary
etc.
Oh yeah, the secret to making money on the Internet, wait
for it… Traffic, traffic and more quality traffic,
lots of it and a killer sales letter waiting for them at
the other end. The truth is there is “There is actually
NO Secret”, just hard work, experience, determination
and action. Break down your long term goal into smaller medium
term, manageable goals. So there you have it!
Samples
“How I sold 1 Million copies of my e-book, and how
you can too.”
“Undergrounds secrets, you have been lied to again”
“Discover how to smash all previous sales records fast”
Next time you’re browsing for a magazine, look for
the headlines that catch your eye.
They know how to write headlines. Their headlines have to
generate sales. Learn from these magazines or newspapers.
They have been doing it for years and they know what works
for their target markets.
Irene Vasilas "The Ultimate Recipe to Make Money Online" Visit
http://www.wealthybutler.com for
more information and tips.
