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| The Logic of the Action |
Marketing is a serious game where it is possible to have a
lot of fun. There are very strict rules in this area, but
don't worry, we need to study and master the rules then comes
the fun.
This process can always be improved in the course of time,
but that decision is ours to make, and no one else can make
it for us. In return we can possibly transform and adapt ourselves
to a very changing and complex marketplace with the open goal
to become and remain successful. And this is very funny.
A lot of people may say the Internet has made traditional marketing
obsolete, but they are wrong. This new technology has developed
and diversified the process in many ways, without changing
the foundation of marketing.
Basic, traditional marketing is as relevant as ever. The Four
P's - Product, Price, Place (distribution), and Promotion -
are still very much alive. At the same time, the old tactics
as strategic thinking, segmenting, and targeting can still
win an advantage inside of competition.
Start the funny game of marketing by planning. Having no plan
is the biggest mistake of your life. It's possible not to have
clearly defined in your mind your target market or how to reach
it. Then take it easy and write down what you want to accomplish,
what are your goals. Then ask yourself what are the right ways
to achieve the proposed goals and step by step you can have
the plan in front of you.
Before to put it in practice take care if your plan contains
:
- Separate strategies and tactics to address each approach
suggested by your goals and accomplishments.
- Checking points.
- A real method of evaluation of your progress. This make
easy to decide if you're on the good way or you need to
make corrections.
A final note. The logic of the action is what's important.
Valerian Dinca is a freelance writer specialized in items
like internet
marketing strategy
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