Everybody wants more traffic, and not just any old traffic – targeted
traffic. Streams of prequalified visitors who are genuinely
interested in your website and product are every smart webmaster’s
dream.
If you’re mainly interested in your hit counter, you
can sign up with any old autosurf program and you’ll
soon be happy. However, if quality counts for you, then here
are 5 methods of getting genuine, interested and ready to
buy visitors to your site:
1. Testimonials.
2. Writing Articles.
3. Forums.
4. Press Releases.
5. Your Newsletter.
Testimonials
Sometimes it really is better to give than receive. Internet
marketers are always on the lookout for testimonials – it
lends them credibility. The next time you use a product
or service that you genuinely like send the supplier a
testimonial. Include a link to your website and, if they
use your testimonial, they will almost certainly include
the link – so that their customers can verify that
you’re a real person.
Depending on the product and the type of website that you
have, you could even host a review on your site. You would
be highly likely to get a link using this method. You will
get traffic using this method and, since the supplier of
the product is likely to be promoting his site quite extensively,
you could get a very high quality back link - which will
help your search engine rankings as well.
Only endorse products that you are genuinely happy with.
Remember, your name will be associated with it, so make sure
it’s a good one.
Writing Articles
This is a great way to promote both yourself and your site.
All you have to do is submit articles on your chosen topic
to one or more of the free article banks available and
content hungry webmasters will use your work on their sites
and in their newsletters. It's amazing how quickly these
can be distributed around the internet.
Put a link to your site in your signature file, along with
a few words of explanation on the content and purpose of
your site. The visitors that you get in this manner have
already read your work and know about your site – so
they are highly targeted.
Three of the best article banks on the net are listed below – but
just type “free articles” into google and you’ll
soon find plenty more places to submit your purple prose.
http://ezinearticles.com/
http://www.isnare.com/
http://www.goarticles.com/
Don't worry if you don't consider yourself to be a great
writer. You can submit a list of 10 or 20 things to do in
order to ....... whatever.
Forums
These can be a really good way to get your name in front
of people. Put your website's URL in your signature - you'll
be surprised at how many visitors you attract by this method.
The good thing is that, as with the articles, they already "know" you
from your posts – so you can consider them to be "targeted" visitors.
Press Releases
Press releases can be an amazingly powerful way to market
your website. You can pay for these but it is possible
to get them for free.
Don't worry that you know what to say - a couple of paragraphs
is all that's required. Visit the site below and have a look
at some of the live releases available - you'll soon get
the hang of it.
http://www.prleap.com
Prleap is free and has good statistical reporting so you
can keep track of how many views your release gets and which
of the search engine robots have indexed it.
Your Newsletter or Ezine
You should have your own opt-in list and be in communication
with your subscribers on a regular basis. Some webmasters
send out a full e-mail newsletter, with the contents in
the newsletter. Others just send a notification that the
newsletter is available to read online.
Whichever method you use, make sure that your newsletter
contains plenty links to your main site.
All of the above methods will provide you with very high
quality traffic. It may take time to implement them but it’s
well worth investing a little time and effort.
Hamish Hayward
Starting
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