A linking strategy is a plan for building appropriate inbound
links to your site and helps you achieve your overall objectives
(usually it is increased Google Page Rank).
To start, you must have properly built websites with good
content and with a good collection of valuable outbound links
for your site visitors. Next you want relevant links from
other Web sites. These sites should be carefully selected,
because many easy to get incoming links are simply useless
when it comes to building your site's search engine ranking.
In fact, some links may damage your effort to get good ranking.
A proper Linking strategy is not something you should underestimate.
It's difficult, but worth of your time
Building incoming links without a carefully thought out
strategy is the simplest way to a disaster. Why? A blind
quest for links can lead to dozens of incoming links from
link farms. These sites are dangerous to your quest for improved
ranking because most popular search engines ban these farms
as well as sites linked to them.
This is especially true with Google, but other big search
engines also hate link farms. They are worthless links and
don't add any content or value to your site or the internet.
Today link quality is more important that quantity. Do not
concentrate on just getting links… instead spend your
time getting quality, relevant links. One or two inbound
links from renowned sites is more worth than dozens from
unknown, low-traffic sites.
The basic principle of linking strategy is: create lots
of good content, link to great content and great content
will link to you.
A good tactic is to find sites that are relevant to your
and write the Webmaster a letter. Yes, a real, honest to
goodness old fashioned letter. He doesn't get many of those
from other Webmasters, so your request for a link will carry
added weight.
You can find the names and addresses of most Website owners
by spending a little time doing "whois" searches. Get in
the habit of writing three for four letters a day and in
a few weeks you just might have a linking miracle on your
hands.
Self-propelled mechanism of linking strategy
An effective linking strategy can move your site up from
the deep within the search engine rankings, it's true, but
don't get obsessed with your website rank. Proper linking
strategy is only one aspect of your online marketing strategy.
You have to decide how much time you should invest in maintaining
relationships with other websites and how much effort is
allocated to other aspects of your online activity (updating
the content, improving navigation on website).
Do not concentrate only on linking. Instead, monitor your
results and make corrections to your marketing strategy as
necessary. If your strategy is sound the natural momentum
of the World Wide Web will take over and your linking popularity
will grow. And that means that your linking strategy was
well thought out and executed.
Mark Walters lists sources of free and fee links as will
as linking software and utilites at
http://www.LinkingUniverse.com
