Getting your business noticed on the internet is an exhausting
chore, just keeping your website optimized for the search
engines which change there algorithm on a whim is an ever
ending battle resulting in optimizing over, and over again.
But the real kicker is that the majority of the people you
want to visit your site are not internet users. So no matter
how well you optimize your site they will never find you.
Take the best Internet Marketers for example, sell there
books, software, and such at seminars, and workshops offline
which represents the bulk of their income.
So putting these facts together tells us that an offline
campaign should be an important aspect of getting your site
noticed as is keeping you site optimized for internet users.
A recent study showed that the majority of people used an
internet address(URL)after seeing it advertised in a newspaper,
magazine, TV commercial, or hearing from a friend, or associate.
So the moral to the story is that you can get visitors to
your website even if you don't rank high in two ways:
1. In an online environment content is still king, and writing
articles for publication is a sure way to get your site noticed.
2. In an offline environment write articles for newspapers,
magazines, and the like, make presentations at your chamber
of commerce, social events, and speak at every opportunity
you have. In either case always advertise your(URL)website
address.
The more you are visible off the web the more visitors you
will receive so don't forget to put your website address
on your business cards, flyers, car sticker, and anything
else you can think of to promote your website address.
Chet Holcomb of
http://www.internetpromotions.biz/ is
a successful marketing expert providing advice for web marketers
and webmasters on how to promote your website, or product
using marketing tools that work. His numerous articles provide
a wonderfully researched resource of interesting and relevant
information.
