There are many ways to make money from “mini sites”.
Mini Site as a general definition usually means a very small
site with only a few pages (3 to 10).
However today I am solely concentrating on selling a “single
product”. This can be an ebook, piece of software,
a service, or even simply “list building”.
**The Most Important Factor!
The main thrust of any highly profitable mini site is in
the planning.
Once this has been achieved "you must see through to the
end your action and marketing plan/system."
I have seen too many times people build sites and products
only to quit without going the whole course.
I have a current client with an excellent ebook of which
the topic has huge demand and his book is only one of two
on the market.
Like he stated; “I have put six months, time, effort
and money into this book, I am not going to quit now”.
With a little testing, editing and site marketing, we will
have his book selling 500 to 1000% more copies within a month
or so.
So don’t get to the 80% point of you work and then
quit.
Do a bit more testing, build a better linking campaign,
write that pop-up course, launch that press release, do more
research, get your sales copy professionally written, have
your ebook edited by an expert, get help if you need to.
Plan to Succeed and Succeed by Finishing!
**Your Product – Is There Demand?
Simple & quick ways to ascertain if demand for your
product or service is present before taking steps to create
it.
1. Use Nichebot (http://www.nichebot.com/) & Word Tracker
(http://www.wordtracker.com) to research your keywords and
get an idea of competition.
2. After choosing your keyword/s, do a search on Google
and see how many “adwords” (right hand side of
the screen) advertisements appear.
Click on these ads to see “exactly what” they
are selling. Are they selling a product the same or similar
to yours and at what price? Set up an excel file and check
the same keywords over a two week period, who’s advert
stays and who’s drops off?
It is best to change your Google ‘preferences’ to
show 100 search findings to examine the ads more easily.
3. Set up your own free Adwords account (https://adwords.google.com/select/)
and see what amounts are being bid for your given keyword.
The next few tasks also help with the above however it will
help you deicide whether there is an exact need for your
own product.
1. Do a search for your keywords on Overture (http://www.content.overture.com/d/).
Under the top search result click on “sponsored linking” and
then click the “view bids tool”.
This will give you the prices of all bids. In general a
higher price means that there is much competition and demand
for that keyword and product.
Click on a few these links to see exactly what is being
sold.
2. Start asking questions on forums associated with your
business and product. Does anyone own similar products, what
was good about the product or bad, improvements that could
be made and so on?
3. Get a survey done.
4. Write a short email course, set-up a website and get
traffic to the site using Adwords. At the end of the course
get subscribers to fill out a survey stating whether they
would find your new product useful and if they would purchase
it.
**Product – Service Production
This is part is straight forward really. Being that it’s
your own product, you should already know how to produce
it or least some idea.
I will say that if you are writing an ebook, by far the
easiest method is to produce it in Microsoft “word” or
similar and then convert it into “Pdf” using
Adobe Acrobat 7.
**Setting Up
Again, setting up your website, domain name, etc can be
done quite easily and inexpensively.
**Testing
You must split test! This simply means to test different
parts of your sales copy, headings, pictures, price that
is on your sales page to achieve the highest sales percentages
(website hits to sales).
At this stage though you have a choice!
You can split test your product by driving clients to your
site using “paid methods” such as Adwords (https://adwords.google.com/select/).
Or
You can start building traffic to your site and then test
with free traffic.
Or
The best option, do both at the same time!
Let me make this very clear. Testing can and does make & break
many businesses!
Fail to test and your business can under or you could be
loosing $10,000’s lost revenue every year. Do not fail
to test.
**Marketing Your Mini Site
On of the best ways to market your own product is with an
affiliate program. You can have hundreds if not thousands
of people advertising your product or service all over the
net for free.
Here are several top affiliate services currently on the
market:
http://www.clickbank.com
http://www.cj.com (Commission Junction)
http://paydotcom.com
At this stage we get into the nuts and bolts of web traffic
and marketing however as much of this is similar for some
sites I will cover web traffic methods in detail in the following
section.
**Planning & Your Budget
After completing your research you should plan you whole
business campaign and prepare and research a budget.
What will you do yourself and what will you outsource? Items
to think about are:
Web Design
Sales Copy
Affiliate Setup
Accepting Payments
Download Area (If an online product)
Delivery
Marketing & Web Traffic
If you are a small business much of this can be handled
by a staff member to set up or organize. If a solopreneur
the same can be done.
**Sales copy – a word of warning!
If you have no sales copy experience, you will improve with
time spent online.
Even so, although I have many years of experience I still
outsource my major copy writing needs. Copy writing is a
highly acquired skill and while good copy will make you a
lot of money, bad copy will…….
So bottom line. If you have no skill in copy writing, outsource
it.
**That’s it! Start you marketing campaign and watch
the profits flood in!
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