There are lots of marketing ways on hand to be used to generate
business. The only thing needed is to decide which way is
appropriate for you? But, my head stunned when I found latest
ready to wear jeans stock at which I was looking for, at
one press release for such a stock posted at another site,
not that of the company producing the software. Of course
that release led me to the company's Web site, which was
itself nowhere in the search engine listings.
Search engines increasingly charge for inclusion, and press
release distribution networks charge hundreds of dollars
to distribute your news. But I’ve come up with a way
to legitimately let other people shoulder the time or effort
for your news to show up in search engines.
Search Engine Optimization and Free Press Release Distribution
Here’s how to profit from this strategy, in six steps.
1. Decide on a keyword phrase that ties in to the product
or service you are promoting and that people actually search
for. You can research this conveniently at Wordtracker.com.
2. Place this phrase into your press release headline and
repeat it around three times within the body of your press
release. Make sure you also include two properly formed links
to your own Web site (i.e., write “http://www.mydomain.com” rather
than “mydomain.com”) within the text of the release.
3. Unless the proper name of your product or service is
already well-known, emphasize its generic description rather
than its name. For instance, write “proposal writing
software” rather than “PropWritePro.”
4. Likewise, substitute keyword phrases for pronouns like “it” or “its” to
increase their overall frequency in the release.
5. Post your completed press release at sites that allow
free posting, such as prweb.com, pressbox.co.uk and dozens
of others that turn up in searches on phrases like “free
press release submission” or “free press release
distribution.” Through diligent and repeated searching,
I found more than 20 general sites like that and more than
100 sites welcoming releases on a particular topic.
6. Wait a few weeks and check your standing in search engines
for the phrases in your release. Positionagent.com works
well for this. Then repeat the whole process for another
message, another keyword phrase or another product or service.
Additional Notes on Press Release Optimization
Although these steps may appear simple, they are not intuitive
or natural for anyone with experience in writing traditional
press releases. Let's suppose you were launching a rental
boat service in Truro, Massachusetts, which is on Cape Cod.
Tourists would be much more likely to use "Cape Cod" as a
search term than "Truro," so the former is what should be
repeated. And particularly if you happen to know Cape Cod,
if you were not consciously writing for search engines, you
would probably use "Cape Cod" only once and then revert to "the
Cape," which wouldn't help enough when people are typing
in "Cape Cod boat rental."
A bonus benefit of this strategy is that by placing your
releases around the Web, you may also boost the rankings
of your own site at search engines that count inbound links
as a sign of popularity.
Assuming you’ve chosen your keyword phrases wisely,
enjoy the increased visibility and traffic that the free
press release posting sites have worked hard to obtain for
you!
Allen Brown is a freelance writer for http://www.1888PressRelease.com,
the premier website to Submit Free Press Release for any
announcements including launching of new product or services,
new website, announcing new hires, sponsoring a special event
or seminar and more. He also freelances for http://www.1888Articles.com
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