When looking for a Web site, many of us simply enter the name
of a company or product followed by .com. We assume that
will get us to the site we want, and it often works. How
will your customers look for you online? Will they all enter
the same thing, or are there several 'identities' they make
try?
Do you know that you can have several domain names all pointing
to the same Web site? There are several reasons you may want
to have multiple URLs. For example, you might register URLs
containing your company name, product name, and descriptive
keywords. They could each point to a unique site, or they
could all point to the same site or specific landing pages
within a site.
I recently had to buy a replacement glass tray for my microwave
oven. (Have you ever seen what happens when a heavy piece
of glass hits a tile floor? It is actually sort of spectacular,
although I do not recommend you try it.) I figured that I
would call a few appliance stores and have a replacement
in no time. But everyone said it would be weeks to get the
tray I needed. I went online and ended up at a site called
MicrowaveGlassTray.com. Really. I had the tray in just a
few days.
The microwave store I bought from was not named Microwave
Glass Tray. They may have several domains registered with
keywords for the various products and services they offer.
I found them because I was looking for a microwave glass
tray. Having keywords for which your customers search in
your domain name will help your ranking in search results.
And, some people may stumble onto your site by typing in
the keywords with a .com at the end.
You may want to register misspellings of your name or business
name, so that people who enter the wrong spelling of your
company name, for example, still reach your site. If you
have changed Web URLs, you could have both the old and the
new names pointing to the new site.
The mechanics of this are simple. An easy way is to set
up forwarding with your domain registrar. That's the place
where you selected and registered the domain name. Some will
allow you to redirect the domain name you registered to any
URL.
Make it easy for your customers to remember you by using
simple, descriptive URLs--and use more than one, if that
will help customers find you.
Copyright Cathy Stucker. Get reliable
cheap
domain names and Web site hosting at
http://www.GreatDomainsHQ.com/
