Every successful company needs not only
an attractive logo but a meaningful and well-thought company
image as well. Basically, image means everything whether you
have a small home-based business or a multi-national company
located abroad! You may have not notice it, that when you get
an unsolicited mail with an eye-catching header plus a stunning
logo, you are easily drawn to browse through its contents before
you decide to delete it.
Some would say "It does not matter, whether your logo is
poorly done or stunning, what's important is how you sell
your services or products. What is important is marketing!"..
Yes, that may be true but what we do not realize is that
more impact can also be generated when your company image
or logo is meaningful and attractive.
You may be successful in advertising your products and services
but will not you be upset when you learn that most of your
mails to your potential clients just goes in the trash? Just
think about the valuable time and money you spent in advertising!
Let's face the scenario this way: Think of your company
identity (logo, website, business card, letterhead, complimentary
slips etc.) as an investment not only for the present but
also for the future of your business. More so when we talk
about the great potential of your your business to boom just
because you have spent considerable time and money to upgrade
the look and feel of your image.
Well it may be possible to design a logo yourself like using
free or low cost software. Some sites offer ready-made logos
where you initially browse through pages of thumb-nailed
images relating to your industry then you just click on the
chosen one to make a purchase. Other sites allow you to design
the logo yourself where you are presented with basic shapes
and objects which you just drag and drop, change font types,
colors etc. And presto your logo is done! But then, results
are immediately and obviously amateurish. We must understand
that every company must have a corresponding recognizable
company logo with the optional tag-line, preferred company
colors and other graphic elements blended nicely and intelligently
with each other.
Therefore it is highly recommended to pay the price and
have a professional logo designer do the job for you. Remember
that your company image is a vital part of your marketing
and if your company logo and image are scrappy and unprofessional,
then who is going to buy your products and services? Would
you buy from a company that had a logo that you recognized
had been done using standard graphic fonts such as Wingdings?
Probably not!
A graphic artist will design a logo from scratch, using
leading-edge software such as Adobe Illustrator or Corel
Draw (for vector) and Adobe Photoshop (for high resolution
raster image) that can achieve color blends not achievable
using lower specification software. Your artist will incorporate
your logo into a unique set of company graphics that will
come to be associated with your company over time.
How do you find a graphic artist? Ask friends and fellow
business people whom they have used. Searching online is
another. Visit and get information from graphic design forums.
By searching patiently, most likely you will end up hiring
a great artist who will provide you with affordable yet professionally-done
logo. Remember to check samples of previous work so you will
know if the artist's design style meets your taste. The company
or individual surely has a package suited for you. Regarding
payment, some individuals would come to agree to a 50% deposit
and the balance be sent after the final files are completed.
Then you should also specify the format of the work that
will be sent to you whether you will use the logo for billboards,
letterhead and/or the web. Finally, you will need to have
the software that can open the source files so you can make
simple edits in the future.
