Across a period of time a logo is the image which symbolizes
a corporation, its products and services in a complete explanatory
manner. Its purpose is to create an unforgettable, familiar
feeling on the mind of a potential client or customer. It’s
undoubtedly a logo which can be termed as the heart of a company’s
corporate identity. So in a nutshell a logo is a trademark
of a company or organization. It's the identity that encapsulates
what your company stand for and what it wants to achieve in
its lifetime. Companies do spend thousands, if not millions
of dollars just to have the right logo.
So what are the ingredients of a first-class logo? Most
people would reply "I just recognized it when I saw it!” Well
this isn't so far from the truth. A good logo catches the
eye; it makes the observer curious and engaged, doesn’t
matter if only for a short moment. And that is the moment
in which an image and the subsistence of your company gets
embedded into the minds of your customer rather than filtered
out with a million other daily options. Your company's logo
will be your visual tool to stimulate attention and leave
a greater impact to your target audience that words may fall
short of. Over time, logos prove to be the simplest and most
direct way of promoting one's business presence. Make your
logo give you your brand name recognition. It is your visual
appeal to any document or web page because of its unique
graphic image. People tend to remember a catchy logo at a
much higher rate than nearly any other advertising element.
When designing your logo, there are several things to keep
in mind to achieve you goals: be unique, be true to the company,
consider the psychology of your target market, and, above
all, keep it simple.
Your business logo will most likely be used for many purposes:
business cards and letterhead, outdoor designs, the Internet
and promotional items such as T-shirts and mugs. The logo
has to look good when resized to fit on a small 2"x 3.5" business
card. If the design is complex a lot of detail will be lost
when the logo is shrunk to fit on the card and people might
not be able to make out the design. Elaborate designs can
also be difficult and expensive to put on T-shirts and mugs.
Complex or over-the-top designs can mean high printing costs.
A decision to have a highly complex custom design logo for
your firm can come back to haunt you. This doesn't mean that
your custom design logo has to be simple (and boring) for
it to work.
An elegant logo design can enhance your firm's professional
image. The trick is to find the right balance between design
and functionality, where you have a great design that you
can use for all purposes.
Design of a company or product logo should not be tagged
on to an advertising campaign at the end of the planning
process. It deserves to be examined and integrated into the
body of the campaign; it should not be the tail of the dog.
A good logo is developed at the front end, the part that
bites. Planners need to communicate to the graphic designer
certain key information about what the company or product
goals are. They need to pass on to the artist a demographic
picture of their target consumer - age, income, where they
live. All of these factors are brought into play in the strategic
planning process. Too much information can be just as complicated
to handle as too little. Seeing too many sources might encourage
the prospective logo purchaser to select a supplier at random
and hope for the best. Given the prolonged expected life
cycle for a company logo and the significant part a logo
plays in image recognition, playing selection games can be
devastating. But what can a newcomer do to get the best bang
for his logo?
These days the savvy of risk in online business is becoming
quite substantial, anyone with a computer and internet access
can put up a logo design business.
You could’ve pay a boy working as a freelance and
charging $40 to draw your logo. Who knows? Maybe he's good,
but there is more to logo design than nice pictures. Logo
designers need to recognize the association that should exist
between the logo and the image the company wants to send
to its customers. Logo designers have to have some business
understanding and business know-how in order to design logos
that increase sales.
Don’t fall for cheap prices, they say “Quality
never comes cheap” and yes it is so very true, at one
hand you tend to choose a cheap logo design plan but on the
other hand you sacrifice some of the things which in turn
those logo designers will get benefited with. Some of those
like things are:
1. A limited number of Formats
Mostly the cheap plan logo designers won’t provide
the final design in multiple formats such as a bitmap image
and a vector
image. Knowingly these both formats are very necessary,
you use bitmap for your website and interrelated purposes
whereas vector for printing up of the visiting cards and
corporate stationery.
2. No Money-Back Guarantee
Usually cheap logo designing plans are not backed up by
any money back guarantee, might be the reason can be, they
don’t really possess any satisfied customers.
3. Limited Alterations
Some logo designers present very affordable logos where
you get no or very few alterations. In additional words,
they'll give you one logo. If you don't like it, that's your
problem. Typically they then charge extra for alterations.
This in itself isn't really dishonest - as long as they are
upfront about it. It does become deceptive when it's buried
in fine print.
Creating a logo is always a process - though different designers
have their own methods. Many designers will begin by sketching
thumbnails or playing with shapes on the computer screen,
until something "clicks" and they follow that path to see
where it leads. One way to start is to select a shape which
represents the concept of the company, and begin playing
with it.
The idea is to come up with something interesting or clever,
whether a viewpoint which is different, or an unusual combination
of shapes. Perhaps it will be something which will require
some guesswork on the part of the viewer, but then be crystal
clear when they look at it another way.
The accurate logo, with the accurate distinctiveness, will
enhance your visibility, reliability and impression; which
mean more business for you. Few are the things that are needed
for a robust logo making activity and an outstanding product,
before choosing this service of logo designing make sure
that the designer firm follows this trail, following this
will ensure maximum credibility, firms like http://www.logodesignpros.co.uk/ follow
this trail and has been achieving recorded success ration
over a period of years, these factors are:
Consistency
Consistency in use of logo, tagline, materials. Repetition
of similar elements, used in the same or similar ways. This
helps people to remember who the company is and what do they
do?
Memorability
Must contain an element of memorability so that the logo
stays at the forefront of potential clients' minds. That
way, they'll think of the company next time they have a need.
Meaningfulness
Meaningfulness so that the logo can spread the message about
the distinguishing characteristics of one’s business.
Uniqueness
The uniqueness factor helps one stand out from the crowd.
For example, if everyone in one industry uses a particular
symbol (i.e., airlines often uses airplane tail), try to
use something else that way, the logo doesn't just look like
everyone else's.
Professionalism
Professionalism in the eminence of the graphics, the printing
and the paper on which the materials will be printed.
Timelessness
Timelessness in the logo will ensure that one don't have
to redesign the logo in just a few years and that the investment
and equity in the design will be lasting.
Remember, logo design is an essential element to your general
marketing strategy. Put in the necessary time, effort, and
creativity, and you will end up with an effective, memorable
logo that will go miles towards developing the positive brand
appreciation and recognition you desire. A logo is essentially
at the heart of corporate identity. It is the face of an
organization. The right logo design can be one of your strongest
marketing tools. It delivers the message to the public that
a company is unique, credible and professional. Make it stylish.
Make it elegant. Make an impact.
Harris Jhosta is holding the market experience of IT industry
and immense business solutions for about 2 decades now. His
vast experience in the related field gave him the acclamation
and renownship in many sectors of business. Harris has also
been involved in providing educatinal services in form of
various seminars and lectures, in many well renowned universties.
Presently carrying a research on the evolution of business
performance by the advent of Information Technology Ciphers
in the state university of clafornia.
