One of the most crucial mistakes I made when I first started
Internet Marketing was not completely understand the importance
of proper back linking, anchor tags, keywords and the title
tag. The most important things to search engines is providing
relevancy to search results using keywords in the anchor
tags and back links. Back links to your website has become
one of the most or if not important aspects to better Search
Engine Result Positioning (SERP) using your keywords in your
anchor tags.
One of the most common mistakes that I personally made with
my website was in the title was:
Title: Succeed Online with ES-Solution
The problem with that title was; What does that have to
do with my website and keywords? Search Engines base a lot
of importance on the keywords and the anchor tag contained
in the back link. Additionally, I submitted my website to
many directories and search engines using that title. What
I am telling the search engines? That my most important keyword
or keyword phrase is “Succeed Online with ES-Solution.” How
many possible searchs do you believe would have that exact
phrase or keywords? Zero.
My rankings for my keyword phrase “Internet Marketing
eBooks” were even more horrible!
Steps to avoiding this same mistake:
Step 1: Never using a descriptive title
Step 2: Choose the most relevant Keywords for your Title
Step 3: Create back links using the appropriate anchor tag.
My actions:
1. I changed my title to “Internet Marketing eBooks”.
Another important idea behind your title and keywords is
that the search engines will shift around your keywords to
make more phrases. I only have 3 Keywords but using different
combination, I have 3 good keyword pharses:
(1) Internet Marketing eBooks
(2) Marketing eBooks
(3) Internet Marketing
2. And I began re-submiting my website to directories and
search engines with the proper title (anchor tag): “Internet
Marketing eBooks”
My results:
(1) I have several back links with the anchor text “Internet
Marketing eBooks”, but unfortunately I still have some
of the old back links with the anchor text “Succeed
on with ES-Solution” dropping my overall relevancy
to 54% when it should be 100%.
(2) I have managed to achieve the number one ranking as
of 6 December 2005 for the keyword phrase “Internet
Marketing eBooks” in MSN and the number two ranking
in Yahoo.
About The Author
Erich Sweaney has been marketing online since 1999, and
is the owner of ES-Solution.
Internet
Marketing eBooks
SEO
Friendly Directory
|
