Link building is such an important area of owning a business
website. It’s a great way to promote your site and
your business. And it is also critical for search engine
rankings. Think of link building as networking for your site.
The more people that know about your site and can find it
the better.
Like networking, link building is fairly simple. It’s
all about communication. The drawback – you have to
invest a lot of time. Here is the basic process of link building.
You need to find websites that you would like to link with.
You have to make a request to get a link from theses sites.
Then you have to wait for an answer to your request. You
have to manage the links on your site. Finally you have to
make sure that the link is actually in place. As you can
see from this process it relies to a great deal on other
people’s participation. This is where it gets tricky
as there are no guarantees that people will work with you
or help you.
The easiest way to build links for a new site is through
a directory submission program. The best links for your site
are one way non-reciprocated links; in other words a vote
for your site from another site that you haven't paid for
through a reciprocated link. Directories are ideal for this
as they are authority sites that will hand non-reciprocated
links to websites. Not only this, but directories are still
used extensively by searchers due to the way the data is
presented.
Unscrupulous people have come up with ways to artificially
build links without all this work. These link packages or
link ‘farms’ can get you a lot of links quickly,
but they can also get your site banned by the search engines.
It is suspected that Google also have a link filter in operation
as part of their current algorithm. It looks like this penalizes
any sites that build links too quickly or if these links
seems unnatural. This type of link building campaign is to
be avoided.
As you have probably observed in life there are not many ‘get
rich quick’ systems that really work. The same holds
for link building. The truth of the matter is that you get
out of it what you put into it. There is no getting around
putting in hard work and time to link building. The good
news is that this effort pays real dividends for your business
as the links you build will be natural, long lasting and
of value to you.
James Peggie is the Director of Marketing for Elixir Systems – a
search engine marketing agency located in Scottsdale, Arizona.
Their website is located at http://www.elixirsystems.com and
James contributes to their blog http://searchblog.elixirsystems.com
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