After the latest google update codenamed Jagger, reciprocal
link has less relevancy than ever before. Many have abused
this system before and there are even sites that thrived by
offering link exchange programs.
Reciprocal linking occuring naturally is not wrong in any
way. But, many that reciprocate take advantage of the fact
that a site A will not be penalized for giving out links
to another site B. Meanwhile, B has a higher link popularity
due to the vote from A. So hey, why not reciprocate and increase
the ranks for both sites? Doing so excessively results in
both participants having a higher web rank despite not contributing
anything to the overall internet community.
Now, Google values reciprocal link less. Specifically, if
a site A points to site B that Google considers offensive,
site A will be penalized. Therefore, each site now has to
be careful on whom it gives its endorsement to.
Do not worry. With reciprocal link on its way out (slowly),
we have no choice but to give the best information available
to the web community. Here are several ways to increase your
site rankings:
1. Create content.
The purpose of search engine is to help people find the
information that they need. In the business world, successful
companies always give what their customers want. Therefore,
create content that your potential customers want and they
will be grateful for that.
2. Give and You Shall Receive.
Give away your content and you shall receive more visitors.
This idea is a basic marketing principle. This is like giving
away samples of new products at a fair or at an exhibition.
Your job is to let people know about your products and/or
services. The more people try it out, the higher chance of
them becoming your regular customers. It works similar in
the search engine world. If you charge exobirant amount of
dollars for service that nobody knows, who would come and
try out your products?
3. List your website to good web directory.
Ok, submitting your sites to good web directories will require
your site to be a high PR site or it costs money. Either
way, this is not an efficient marketing campaign. Why would
you want to link to web directories if you already have a
decent PR rank? You will be better off concentrating on your
existing visitors rather than acquiring new visitors. Therefore,
linking to good web directories are for a new less-visited
site. However, good web directories normally do not want
to link to small unproven website. Why? As stated before,
if site A links to a bad site B, then A is considered a supporter
of B, which means that Google may penalize site A for linking
to B.
That leaves us an option to paid web directories. Paid Web
Directories generally has a good PR rank. However, to get
a number of links from them gets really expensive. If your
budget permits, this might be a good idea. However, please
remember also that PR rank is not static. When a particular
website provides useful information to its visitors, its
PR rank will generally increase and vice versa.
4. List your website to general web directory.
Web submission is generally free or require a link back
from you. Reciprocal linking is risky therefore it is not
advisable if you can still find the free web directory. Please
note that these free web directories do not actually want
to work for free. They are building hard to provide relevancy
to the search engine and increase their link popularity.
Therefore, someday, these freebies might become quality web
directories.
At that time, they will then charge fee for new site listing.
Meanwhile, you are already listed ... for free ! What is
your risk? None that I can think of. If a bad site A points
to your site, you will not be penalized for it. You cannot
control who can or cannot link to your site. There are millions
of websites to monitor. Therefore, register your site to
the free web directories. Some of them will be mediocre or
non existent within a few years. But, some that does succeed
will bump your PR ranking up. The best thing of all is you
don't spend a dime listing your site with them. At least,
not yet.
Listing your website is currently free at our general directory http://www.noviceinvesting.com/Directory.
Furthermore, you can get your free investing idea by visiting
our commentary section at http://www.noviceinvesting.com
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