Keyword density is the key to search engine copywriting. Learning
how to write with keyword density in mind is a skill that
every online business owner must take to task. The concept
of writing keyword rich content may sound technical or worse
yet ~ boring BUT it’s actually easier than you think!
Writing keyword rich content isn’t easy but it’s
a skill that is developed by remembering that you are writing
for both your readers AND for search engines at the same
time.
Keyword density is essentially the number of times a keyword
occurs within a page on the internet and how many times the
keyword is found compared to all the other words within that
page. Okay, that may sound “wordy” but think
of it like a writing assignment in school. Your teacher tells
you to write an 850 word paper that has five different keywords
or phrases. You can write in any style that is readable but
you need to use the assigned keywords or keyword phrases
throughout the paper. That is the first step to search engine
keyword writing!
Search engine keyword writing grading system
Keyword density is based on the percentage (how many times
is the keyword or keyword phrase found compared to the entire
page) of occurrence for your chosen keywords. The search
engine standard is keeping your keyword density between 3 – 12%
of the entire word count.
The reason it’s important to know the ideal keyword
density is to avoid having your writing look like “spam” to
the search engines. Search engines are sensitive to overuse
of keywords in content so remember that simply using the
keywords repeatedly will not improve your search engine traffic.
Keyword density starts with your title. Whether it’s
an article, blog entry or individual page on a web site – you
get a higher “grade” when your title contains
your main keywords. More “weight” or points will
be credited to your keyword rich content when you use your
keywords at the beginning of your title and each of your
headings.
One of the main reasons that blogging can be such a boost
to your traffic is that when you have researched your keywords
then used them effectively in your blog entry title and opening
paragraph, search engines will see that your content is relevant
to someone’s search.
Search engines have a tendency to read the first one hundred
words of any given page on the internet so keep that in mind
when writing keyword rich content. Your grade for writing
will depend heavily on how you use your keywords and keyword
phrases in your titles, headlines, opening paragraph and
first sentence of each paragraph.
Writing keyword rich content is a skill that is learned.
With practice and persistence, even trial and error, you
will learn how to effectively place your important keywords
where search engines want to see them while making your writing
enjoyable to read for your visitors.
Keywords play a key role in your search engine traffic in
your website development, article writing, business blogging
and link exchanges so take the time to master writing with
keywords your potential customers and recruits will use to
find you!
Tammy Ames -
WAHM
Connections owner and publisher of a popular weekly WAHM
Newsletter -
Work
at Home Connections Ezine helping home business owners
succeed online.
