After preparing your list about keywords well, you should begin
placing those keywords on your website. But, which part on
the website should it be placed?
1. Title Tags
As you open a front page via the web browser, the Title
tag would appear on the top of the front page as usual.
As for the search engine, the Title tag is vitally crucial.
Comparing with other parts on the website, the part of search
engine stands high proportion for the Title tag. So, to put
keywords into this tag is the turning point of heightening
the vision scale of search engine. Besides, the Tile tag
would also appear on the searching result of search engine
and then be hyper-linked to your website. Therefore, that
the Title tag is described well or not relates to if browsers
can be drawn attraction to click your website as choosing
from numerous searching results. And Title tag is the first
description that people can read as searching results are
shown via search engine; thus, make the Title tag easier
as possible as you can so that people can realize what your
website is about.
2. Meta Description
Meta Description is kind of HTML tag and mainly used to
describe the content of the front page. But these years the
Meta tag isn’t arranged into the running rule of operation
analyses because that isn’t as important as the Title
tag. But we still suggest readers to compose the Meta tag
because certain search engines would manifest the content
of Meta tag in the searching results. That is to say, it
can be the attraction for web browsers to click and read
materials inside. Remember the description cannot be exaggerated;
otherwise, as web visitors browse your website but find out
the content isn’t like what you describe, he may recede
soon.
3. Meta Keyword
The keyword tag isn’t that crucial as the Title tag
and Meta description. But if correct keyword tags can be
noted down, it may do good. As one types keyword tags, he
should choose the keywords which relate to content of that
front page to avoid surplus, irrelative or duplicate keywords.
This tag won’t be read by people in common condition
except for the search engine.
4. Headings
Headings are words placed between (h1)---(h1)in HTML tag
and mainly prompt browsers what the main content is and for
the search engine, it stands in the pivotal place for the
search engine.
5. Context
The ratio of numbers of keywords to words on that front
page is called keyword density. Your keywords should appear
in the appropriate website content. When it comes to numbers
of times and frequency, you can search for the keywords you
want to optimize in the search engine and compile statistics
about the density of top keywords on the website.
To protrude keywords on the website appropriately will be
helpful for the ranking of website in search engine. But,
excessively modifiers may be considered as Spam by the search
engine.
Phillipe Wu is the marketing manager of
B2BChinaSources.com,
a B2B manufacturer & supplier marketplace & portal
listing with full information of products, manufacturers,
suppliers & exporters from China & Taiwan. B2BChinaSources.com
is a leading B2B China manufacturers directory for global
buyers to buy Taiwan quality at Chinese prices. Efficient
in China products sourcing. All China products with high
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covers all industries & business from China & Taiwan,
including
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Components, and so on. Visit B2BChnaSources.com to learn
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