Did you know that your tracking url could be costing you sales?
It's true! Repeatedly experienced marketers have learned
that using a tracking link lowers the click through rate
of any ad. If you think about it this does make sense. How
often do you click through on a link that reads like a line
of gibberish?
First and foremost, the internet is about trust. If you
do not offer a link that at least appears "trustworthy" then
many people aren't going to click. And ask yourself the hard
question? Does a link filled with an odd sequence of letters
and numbers appear trustworthy to you?
Another drawback to using a tracking url is that ezine ads
often have a very long life -- often much longer than that
of any tracking url or program. You don't want to lose out
on the potential of a long-term link or future visitors because
of your tracking url.
If you are able to use your main web site address or a subpage
then it just appears so much more trustworthy. Plus you are
more likely to catch people in the future who lost your original
ad but NOW want to visit your site. They will never remember
a complicated tracking url but may remember BoatsRus.com
etc.
No matter how much you want to be able to promote your web
site directly there is still that tricky question of being
able to track click throughs. Well there is actually a simple
(and free) way to do both.
You create a redirect page.
This way you can promote your main url and have a unique
page to track clicks. In fact, you can even name your page
something to make it even more clickworthy, such as boatsrus.com/classicboats.php
.
You can create unique landing pages for any number of advertisements
but this might be time consuming. It is far simpler to code
that page with a redirect script that loads whatever sales
landing page you choose.
Now you can track your clicks without worrying about losing
customers due to unfriendly tracking urls. You will always
have full control over the url so you can change the redirect
destination at any time and if you ever choose to take it
down the visitor will still land on your site. It is the
perfect tracking system! It also works great for affiliate
links.
Visit
Ezine
Advertising Works and
How
To Advertise With Ezines to learn more. Want to save money
on Ezine Advertising? Check out our ebook "Harness The Power
Of Ezine Advertising" which includes $21 of free ezine advertising
plus our Ad Club. Our ebook not only offers FREE ezine advertising
but additional tips to help you with your ezine advertising.
