I have written before about the benefit of articles and how
they provide one way links back to your website and therefore
improve the importance of your website and thus its ranking
in the search engine results. The articles you write have
the chance of spreading slowly around the web and ending
up within ezines or on other websites or blogs. All of which
provide links back to your website. So once you have over
thirty articles out there the links can grow exponentially.
Just consider what can happen if you have one hundred articles
published? Two hundred articles?
The magic figure is said by some experts in this field to
be 250 articles, it is then that this exponential growth
in links and traffic to your site can be truly seen. I do
not have personal experience of this yet as my own figure
sits at 35 and this number is already having remarkable results
as reported in a previous article. If you average 10 articles
a month which is what my own aim is, then after 2 years you
will have reached this magic figure of 250.
At the same time your website will have aged a further two
years which will also benefit it and it will be viewed as
one of the more important web sites.
Patience is the key element in promoting your website. If
you want your site to climb up through the rankings then
you must have patience. Do not be swayed into parting with
money on the promise of instant high rankings. They can be
achieved but will not be permanent and on Google in particular
this is becoming increasingly more difficult to achieve as
the algorithm becomes more complex.
Why do you have to be patient? Google in particular requires
a little patience. Google likes to see one way links pointing
back to your site but will only count and use links after
they have matured for some time. So your articles may not
appear as links for about 2 months and then as they mature
further they will assume more and more importance in the
eyes of Google. Consequently you may have 100 recorded backlinks
but another site with only 50 backlinks is still ranked higher.
This is presumably due to your links being still young and
not ‘fully matured’. Once they do so you will
leap ahead.
With Yahoo the situation is similar but the time delay is
less. You should start to see these links appearing after
possibly 2 – 3 weeks. MSN is the fastest of the search
engines to pick up and recognise these links which may very
well happen within days.
Consequently you should see very nearly immediate effects
in your ranking on MSN and then a few weeks later with Yahoo
finally followed after 2 – 3 months your rapid rise
through Google.
Have patience and keep the articles flowing as you will
ultimately see the rewards for this endeavour and the most
important thing is that your rise in the rankings will not
be short lived.
David Andrew Smith is the owner of
http://www.wesparkle.co.uk a
contract cleaning company which operates across the whole
of the UK. He has developed and continues to maintain and
promote the companies website.
