In order to get top ranking in major search engines, the basics
are getting the best possible contents for the site and search
engines will pick up well-edited websites and furnish them
to surfers through their related keywords by means of sophisticated
algorithm that generates rankings.
Therefore, targeted clients, keyword and keyword phrases
that reflect what clients are looking for and what the company’s
major products are should be well chosen before the actual
construction of any website. These carefully selected keywords
or keyword phrases should be strategically placed all over
your website should you hope your site be ranked by search
engines.
However, it is usually not easy enough to grab a few good
keywords that will represent company’s products and
services. The following methods are proven ways to catch
a head start.
1. Start imitating what potential clients will think Always
try to thinks like you clients, if you were them will type
of words will you use to locate your products. Business conversations
and meeting memoirs are good records are good data where
correct keywords may be filtered out.
2. Make good use of related catalogues Company catalogues
and adverting literatures should be studied for popular keywords
that clients are familiar with in business transactions.
Repeated product names are certainly the one you should pay
special attention to.
3. Keep a watchful eye upon the competitors Track your competitors’ websites
that are ranking well. Make sure what kind of keywords they
are making use of and use them in your site if necessary.
With the methods listed above, you should be able to work
out some useful keywords. But further attention ought to
be in place as follows
1 Use different combinations of keywords through good blending
of words in their single or plural forms, synonyms, short
forms and even misspellings.
2 Use well targeted keywords instead of general keywords.
Use the word “mouse” instead of “computer
peripherals”. Keywords too general will miss clients
after all. In this case, more accurate and descriptive keywords
such as optical mouse, wireless mouse or blue tooth mouse
should be given enough consideration.
3 Avoid using single keyword. Single keyword carries the
toughest competition and the least serious clients response.
Search results will get blurred if single keywords are used.
4 Do not use keywords with copyright to avoid unnecessary
legal accusations.
Keywords selection is the primary links of good search engine
optimization. Time and experience are needed to study them
fully.
Phillipe Wu is the marketing manager of B2BChinaSources.com,
a B2B manufacturer & supplier marketplace & portal
listing with full information of products, manufacturers,
suppliers & exporters from China & Taiwan. B2BChinaSources.com
is a leading B2B China manufacturers directory for global
buyers to buy Taiwan quality at Chinese prices. Efficient
in China products sourcing. All China products with high
quality & low manufacturing cost. Direct contact with
China manufacturers, contract manufacturing companies, factories
and OEM / ODM manufactures & exporters. B2BChinaSources.com
covers all industries & business from China & Taiwan,
including Machinery
Equipments & Tools, Electronic & Electrical
Components, and so on. Visit B2BChnaSources.com to learn
more.
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