Is your web site not getting as much traffic as you'd like?
One good way to increase traffic is with linking partners.
The question, of course, is how do you do this?
First, learn to network. Get to know people on line. Spend
time every week emailing back and forth with people who are
in the Internet business. Compare notes. Find out what's
working and not working for them. Ask about their link mates.
Create some alliances. Offer to exchange links.
Second, you will need to find web sites where you can become
possible link mates. This is actually pretty easy. Just go
to a good search engine such as Google and type in words
that complement but do not compete with your products
or services. For example, if your site sells flower and vegetable
seeds, you might search on a term such as garden tools.
As you search on your keywords, make sure you keep a list
of those sites that are receiving the highest traffic.
NOTE: You can check the popularity of each keyword with
the Yahoo Keyword Selector tool (http://inventory.overture.com/d/searchinventory/suggestion/).
Just type in each keyword and the tool will show you how
many people searched using that keyword the past month. Again,
make sure you're choosing those sites.
Once you have identified those sites with the most traffic,
do a WHOIS search (/www.allwhois.com/) to see who's behind
the site. Then give that person a call. That's right. Call
him or her. Introduce yourself. Don't make it all about you.
Ask questions about their site. When it's your turn, describe
your site and your successes. Then try to set up a win-win
situation. For example, you might offer a premium position
on your site in exchange for a small listing on his or her
site.
Will you always get a “yes?” You won't. But
you will get enough link mates to make the effort worthwhile
and to increase your traffic.
Here's another good top. There's a new technology called
HD Radio that enables AM and FM radio stations to broadcast
their programs digitally. This is a tremendous technological
leap from today's familiar analog broadcasts. These digital
broadcasts provide listeners with radically improved audio
quality, more radio channels through multicasting, and new
data services. To learn more about this amazing new technology,
just go my Web site, http://www.hd-radio-home.com,
to get all the buzz.
Douglas Hanna is a retired marketing executive and the author
of numerous articles on HD radio, old time radio and family
finances.
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