On the Net, written content is the key to success for Webmasters.
Web surfers regularly look for informative news articles
about virtually every type of subject. After all, the Internet
is known as the information superhighway.
Blogs are considered a great source of online information.
They’re essentially daily diaries written by people
who specialize in a specific subject. Interestingly, many
blogs allow for community contribution, enabling Web site
visitors to post comments on the blogs themselves. These
comments expand on the content and create a buzz that is
key to viral marketing, which involves influencing other
people to spread the word about your Web site.
There are three ways to use content for viral marketing:
1. Syndicate your content.
2. Enable site visitors to email your content.
3. Create content for other Web sites.
Syndication
Syndication is a method for enabling other Webmasters to
feature your news articles on their Web sites. By placing
one line of syndication code on your site, it’s possible
to use another site’s content effortlessly. When that
content is updated, the updates will appear on your site
automatically.
There are two popular types of syndication feeds: RSS and
JavaScript.
RSS is known as Really Simple Syndication and is created
using XML (Extensible Markup Language). After an RSS feed
is uploaded to a server, the URL for that feed can be given
out to Webmasters. They can then use the URL in conjunction
with RSS feed readers to translate it into HTML. The HTML
displays news article summaries and article links on their
Web sites. Most blogs generate RSS feeds automatically. That’s
why blogs are used for viral marketing.
JavaScript feeds are the easiest to use. They consist of
one line of code that can be dropped into a Web page to display
news article summaries and links to articles. Master Syndication
Gateway V2, a software program created by Willmaster.com,
can help you generate JavaScript feeds
E-mailing Content
There are tell-a-friend scripts that can enable your site
visitors to email your news articles to their friends. This
is a very powerful form of viral marketing that can generate
huge traffic for your site. There are many available software
programs that supply this feature.
Writing For Other Web Sites
If you’re an expert in a specific field of study such
as Internet marketing, spread the word about your services
and Web site by writing Internet marketing articles for other
Web sites. Doing so will boost your credibility and generate
a lot of business for you.
There are many marketing Web sites that publish content
from other Webmasters, and these sites will generally let
you include your biography and Web site link at the end of
your article.
In conclusion, effective use of viral marketing techniques
can drive traffic to your Web site and generate revenue for
your business. You can benefit from syndication, tell-a-friend
scripts, and writing content for other Web sites.
About The Authors
Glenn Bossik manages the affiliate marketing network, Turn2Offers.com
(
http://www.turn2offers.com).
