This great, free tool called the Overture Keyword Selector
Tool. Then, Yahoo purchased Overture. You can find this tool
one of several different ways. You can go to Google and type
in Overture Search Tool or Yahoo keyword selector and then
click on Keyword Selector Tool. Or you can type in
http://inventory.overture.com/d/searchinventory/suggestion/
in the URL box of your browser.
The page that opens has a short paragraph of text, two bulleted
items and a box to type in your search term. Type in a term
such as “satellite radio.”
Here's where the magic happens. This tool will almost instantly
return a list that includes the number of times that people
searched on the term “satellite radio” the previous
month (85,206 – as of this writing)), along with a
list of related terms and the number of times they were searched.
In this example, you will see that the term “sirius
satellite radio” was searched 31,213 times, “portable
satellite radio” 2,352 times, and “xm portable
satellite radio ” just 491 times.
What does this mean in terms of Internet marketing?p
What this means to an Internet marketer selling electronics
is that the huge keyword for this category is simply “satellite
radio,” and that the brand of radio is much less important.
It also suggests that, for some reason, when people do search
for a specific brand, Sirius outpulls XM nearly 65 to 1.
So, if you were selling both brands online, which adword
would you buy on Google?
And there's even more to be learned
This nifty, free tool can help you yet another way. Go back
to Google and type in “Sirius satellite radio.” You'll
get back at least 10 pages related to this search term – most
of which are populated by merchants who want to sell you
a Sirius unit.
Boy! Do you really want to fight for this Google adword
vs. online merchants such as Sirius itself, Crutchfield and
Amazon.com?
If you don't, there's an alternative. Go back to the keyword
selector tool. You will see that “portable satellite
radio” was searched only 2352 times but this might
represent a better niche. Click on it and the term will be
automatically pasted into the search box and the results
displayed.
You will see a new list with terms like “sirius portable
satellite radio” with 693 searches and “xm portable
satellite radio” with 491 searches. Now 693 and 491
may not seem as impressive as 31,213 but then the competition
for these terms will not be as cut-throat.
In fact, if you're selling satellite radios, you might be
able to buy these Google adwords for a fraction of the price
you'd pay for “sirius satellite radio.” In fact,
it doesn't matter what you're selling. If you use these tools,
you will find Google adwords you might not have thought of
but that you can buy cheaper.
The keyword selector tool is a great, little tool and, best
of all, it's free.
Here's something else that's great and free. It's a new
technology called HD Radio that enables AM and FM radio stations
to broadcast their programs digitally. This is a tremendous
technological leap from today's familiar analog broadcasts.
These digital broadcasts provide listeners with radically
improved audio quality, more radio channels through multicasting,
and new data services. To learn more about this amazing new
technology, just go my Web site, http://www.hd-radio-home.com,
to get all the buzz.
Douglas Hanna is a retired marketing executive and the author
of numerous articles on HD radio, old time radio and family
finances.
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