It's a proven fact simple and user friendly websites generate
more sales. To improve your sales, look for ways to simplify
and make it easier for your visitors. Test your ordering
process. Remove the clutter, broken links and anything that
distracts or confuses. Here's a quick checklist to help your
site pass inspection with your visitors and convert more
of them to customers:
1. Sizzle Your Headlines.
Headlines are the most important marketing element of your
website and your web marketing in general. Think about it
a minute. What makes someone click your email out of the
scores of emails in their ebox? Why do people choose your
article out of a list of 20 or so on the page. They click
because of your headline.
Invest time into crafting a sizzling headline. Seek to capture
the interest of your visitor when they first arrive at your
site. Using your headline make them want to know more about
your product or services. Develop your headline to grab your
prospect by the hand and lead them throughout your site emphasizing
what your product/service can do for them.
One more thing, after developing a heated headline, make
it stand out from the rest of your copy. Use bold type, large
font sizes and even a different color according to the style
of your web page.
2. Write Sizzling Sales Copy.
If the headline is the most important marketing element
of your website, the second most important element is your
sales copy. Turn the key to your profits by using benefits.
After capturing your visitor's interest with a sizzling headline
let them know immediately what's in it for them- benefits.
Make the most of your direct contact with your prospect.
They have arrived at your site looking for something. If
you have targeted your visitors well they are looking for
your information, product or service. Include the basic elements
every sales letter should have. There's lots of good sales
letter writing software, templates and advice around the
internet. Don't know where to start?
3. Create Simple Navigation
Make your site easy to navigate. Place your links or buttons
in a prominent place and keep them in the same place on every
page. Your design should guide visitors through the information
you want them to read. Make your colors, layout, links, and
buttons consistent. Title every page so visitors will always
know where they are. Place your buy buttons or contact information
in same place from page to page. Provide links on every page
back to the homepage.
4. Develop a Clear Call to Action
Many website's lose countless opportunities to make a sale
or capture a lead because they fail to ask something of their
visitors. Call your visitors to a specific action. At the
end of every page use the power of the direct command whether
it's simply directing them to contact you for further information
or a directive to browse further into your site. For example,
instead of "If you would like this beautiful travel brochure,
we will be happy to send it" use "Sit down right now and
fill out this form to start planning your vacation." Or instead
of "Call us to purchase your very own widget" use "Dial this
number 877- 846-9908 to purchase your widget today."
5. Use Harmonic Images
Unseasoned site owners will sometimes use graphics or photos
that do nothing to help illustrate their message. For example,
they choose cutesy stars and flowers on a site selling accounting
services. Look for clipart and photos that will support your
important message.
Select graphics or design elements that will harmonize and
illustrate your site's message. Web Wit Tip: For non- techies
like the author invest in inexpensive clipart/photo sets
that will enhance and help illustrate your communications.
Additionally, unless you are training to become a graphic
artist look for graphic programs with templates to shorten
your learning curve.
Now for your homework. I bet you didn't know homework came
along with this article. Well it does. Now that you have
discovered or re-discovered this information you must act
upon it. Remember the old phrase, "Use it or you lose it.
I don't want you to lose. I want you to win-win more sales,
more subscribers, more clients, more profit. As we have covered,
to win your site must pass inspection with its visitors.
Don't worry it's a take home assignment and there's no timer
involved. All you need to do is go through your site and
make sure the above items are in place: sizzling headlines,
sizzling sales copy, simple navigation, clear call to action,
harmonic images, compelling opt-in offer, testimonials, about
us page, usability/function test, and visible contact information.
Pass inspection with all your web visitors and prosper!
©Earma Brown, 11 yr. Web Developer, Author, Service Business Owner Helps
service business owners, and writers with full featured hosting, domain names,
websites and a host of other web solutions. Send any email to
webwit@arrowproduction.com for
free ezine Web Wit and mini-course ‘Jumpstart Your Website to Success’
