We have heard of such a phrase where 'content is king'. This
applies to online marketing. The reasoning is that by offering
useful information to the web community, google will rank
it higher. Having lots of relevant content will in essence
propel your website ranking and this will drive more visitors
to your site.
I agree that having plenty of relevant content is crucial
to drive visitors into a web site. However, to succeed in
online marketing, we need the four 'P' and not just one P.
Content is the product aspect of the four P. Let's picture
this. You have added relevant contents to your site and you
don't do anything else other than continually adding content.
That will work. Google spider will eventually visit you
site and rank it higher if your content is relevant. But
it won't work as well as having the other three P's in your
marketing campaign. For example, instead of posting the content
on your website alone, you can think of submitting to various
article directories available. There are about hundreds of
directories of this nature. This is the 'place' or distribution
aspect of the four P's. Instead of one source, your potential
customers can then find your content through hundreds of
distribution channel around the web. When you are starting
up, you have low visitor counts. Using this distribution
method, you can attract up to hundreds times more visitors
than if you had just posted your content on your site.
The best thing is that these article directories are free.
All you need is your time. You can also pay a small fee to
organization that will help you submit one article to hundreds
of article directories. There are also article directories
that specializes on certain field, which I prefer. Your visitor
counts will be lower if you submit to these niche directories.
However, these are a very interested visitors, rather than
just casually-browsing visitors. Furthermore, general directories
are having a lot more subcategories than niche directories
and visitors will have a harder time finding your content.
My suggestion is to prioritize. There are hundreds of article
directories, both general and niches. Your priority should
be to submit to niche categories first and then to general
article submissions when time permits. This way, you will
get more interested visitors to start with. Once they are
on you site, you will have an easier time selling your products
or services.
Distribute your finance/investing content for free at our
article
submission service. Meanwhile you can list your site
for free at our
web
directory service.
