If you don't have a niche product of your own and you don't
have the experience, time or inclination to develop one,
Resell Rights is great way to give your niche business a
kick-start. Here's why...
When you buy the resell rights to a niche product you're
buying a ready-made business, usually complete with a tried
and tested sales letter, graphics and in some cases other
marketing materials. All you then need is a suitable domain
name, hosting and a payment processor and you're ready to
start marketing. Once you start selling, all the profit you
make is yours - just as if you were selling your own product.
Resell rights can apply to both physical and digital products,
but for the online niche marketer it's better to stick with
digital products which your customer can download immediately.
We're going to limit ourselves to digital products here.
Before you jump in though, there are several categories
of resell rights license which you need to understand first
:
Resell Rights - Gives you the right to resell the
product to your customers but your customers don't have
the right to resell the product on.
Master Rights - You get the right to resell the
product "and" sell the Resell Rights license to your customers.
Your customers can in turn resell the same product to their
customers.
Private Label Rights - This is the grand daddy
of all resell rights! Buying Private Label Rights usually
gives you the right to change the product in any way you
like -put your own name on it, sell resell rights and even
master resell rights to others and basically use and treat
the product as if it were your own creation.
There are others, but these are the main ones.
Some products come with resell rights included "with" the
product price, whilst with others the cost of the resell
license is in "addition" to the product price.
When you buy the resell rights separately from the product
they will probably be more expensive, but don't be put off
by this because the good news is that the higher price will
help limit your competition. This is because the number of
other people purchasing the rights will be less than for
cheaper licenses.
Something else you should know is, "not all resale licenses
are created equal".
License terms can vary considerably, so it's essential that
you find out exactly what you "are" and "are not" allowed
to do with the product before you commit to buying the rights.
For instance the rights seller may include restrictions like:
- Setting the price at which the product must be sold.
- Prohibit the bundling the product with other products.
- Prohibit inclusion in membership sites.
- Prohibit selling the item on Auction sites.
Although these restrictions may seem onerous, generally they
are there to protect the integrity and value of the product
and your investment as a reseller.
OK, now we've covered the basics, let's move on to where
to look for products with resell rights. Here are some suggestions:
- Search engines - type in the search phrase "resell
rights" or "master resell rights" and search through the
listings which come up.
- Resell rights and private label membership sites -
these sites will provide you with a steady stream of products
for you to market.
- Ask the author - If you have any digital products
that you already own that you'd be interested in marketing,
try approaching the owner and see if they're prepared to
sell you rights to market their product.
Marketing resell rights products can be a lucrative string
to your niche marketing bow, but choose your products with
care. Research the rights offer thoroughly, ask the seller
how long the resell rights have been available and how many
licenses have been sold already before you leap in. If the
offer has been around for a while and a lot of licenses have
been sold there'll be a lot of competition, keep looking
- it will be well worth the effort.
Copyright © 2005, Andre Anthony Niche Market Know-How
>Andre Anthony has been running his own businesses on and
off the Internet since 1983. He owns and operates Niche Market
Know-How a resource for beginning Niche Marketers. Visit
http://www.nichemarketknowhow.com today
to find strategies, tips, tools, products and resources for
effective niche marketing. Find out how to profit from resell
rights products. Visit:
http://www.nichemarketknowhow.com/cap/resell-profits.html
