Who says you need to spend tons of money to market your business??
Well those are the old school of thoughts. Welcome to the
new Internet marketing strategy.
The basic idea started of with the algorithm of the search
engine. In order to rank well in the World Wide Web, you
need to have lots of website putting a link to point to your
website and its called Link popularity.
Why should the site owner do you a favor if he does not
benefit from it? Unless both parties benefits from this mutual
agreement, if not the party seeking a link from the established
website might need to pay an advertising fee! This is not
really a bad idea if with this arrangement; you have a promised
stream of traffics.
However, if you are new in the Internet business and don’t
have much budget for such advertising, submitting an article
about your business is the best idea! And the more the merrier!
Writing an article about your business is the best and most
effective way to market your business on the Internet. Best
of all, its FREE. Yes everybody is doing it and why shouldn’t
you?
Some pointers when submitting your article to a directory:
1) Pick the right category
A search on the site will generate a few articles and you
have a clue where your business belongs.
2) Key worded content
What is that? Basically if you are selling gifts in your
business, litter sparingly your article with the word “gifts”.
Chances of it being search by the search engine for “gifts” will
be higher.
3) Length of article
The viewer reading your article might not have much patience
and it is best to convey your message in the shortest possible
time. Very often I read articles that beat around the bush
that is very bad for marketing. The viewer might get agitated
and skip your article for the next one unless your article
is very well written. My suggested length will be between
300-600 words.
4) Don’t forget to add your URL
I have seen article very well written and yet they are doing
themselves a disservice by now putting an URL to their
website!
Getting all excited?? Why not? Put on your thinking cap
and start to write your article for your business. Don’t
forget, it must be key worded content to promote your business.
Webmaster of
http://www.content-city.com and
http://www.corporate-gift-ideas-guide.com
