There are so many websites all over the internet so it’s
essential to promote and optimize your website. A new website
needs to be visible to search engines. Before submitting your
site to search engines it is very important to optimize your
website. If you can not afford a search engine optimization
service, make sure to follow our few search engine optimization
tips to have your web site well optimized for the top placement
in search engines.
Step 1. - Analyze your competition
The best way to start optimizing your web site is analyze
your competition. Take a look at the web pages that currently
have top rankings (Top 10) on Google for targeted keywords
and try to find out what these pages have done to get these
rankings.
- analyze the first top ten web sites related to your branch
- analyze keywords they are using
- look at their source code, meta tags
- look at their keyword density
- look at their comment tag, alt tags, title tag
- internal and external links on their websites
- look how many sites linking to them
- check out the quality and link popularity of sites that
are linking to your competitors
- look how many pages they have After all you can tell is
it easy to beat your competition or it is not.
Step 2. - Start to improve your website with quality
content
When optimizing your website always use keyword in the meta
tags which are reflected in your page. It is not going to
help your search engine ranking if the page has nothing to
do with the topic.
Step 3. Choose the right keywords.
As mentioned before, analyze your competition but never
use the same keyword and description tag. There are two great
resources for finding out the most effective keywords. -
Overture - WordTracker
Step 4.Creating meta tags - TITLE Tag
The most important tag is the Title tag, because it is in
the head section of your website and many search engines
use it. Title tag should be short (about 14 words), descriptive
and to the point. The title is appeared on first line in
the search engines.
Step 5. Creating meta tags - DESCRIPTION Tag
The next important meta tag is description tag. It describes
content of your web page
- shouldn’t be longer than 120 characters
- description is for the search engines not for the viewers
to see
Step 6. Creating meta tags - KEYWORD Tag
- use the most important keywords that your website represents
- we recommend to use 5 keywords separated by a commas
- one keyword should have 1 - 3 words
Step 7. Creating meta tags - ROBOT Tags
Step 8. - Check your website URL before submit to
search engines.
Your website should be finished without errors:
- no broken links
- no spelling mistakes
- have a good design
- no html tag mistakes
- have a site map
Step 9. - Submit your website to search engines
Submit your website into the most important search engines,
it brings you the most of traffic. Make sure to submit your
URL for free to www.google.com, www.yahoo.com, www.altavista.com,
www.alltheweb.com, www.excite.com, www.lycos.com, www.webcrawler.com,
www.Alexa.com, www.Jayde.com, www.whatuseek.com, Open Directory
(The ODP powers core directory services for some the most
popular portals and search engines on the Web, including
AOL Search, Netscape Search, Google directory, Yahoo directory,
Lycos, DirectHit, and HotBot, MSN and hundreds of others).
DMOZ and Yahoo Directory listings are tremendously valuable.
There are a lot more free and paid search engines and directories
to submit, but if you do not have time to search for and
submit, you can also use our search engine submission service.
Step 10. - Build your link popularity (offpage optimization)
Next significant step you should do with your website is
build your link popularity. Link Popularity is the number
and quality of other websites that link to your site. Top
rankings depend on your link popularity. It can be done with
creating a quality non-reciprocal and reciprocal links from
related web sites and Internet directories, blogs, forum
sites …
Robert Toth provides search engine optimization, submission
and link building service since 2002 and now run Alexia Search
Engine Optimization firm (
http://SearchEngineOptimization-Submission.com)
