To maximize your website traffic through the search engines
you need to focus on the Big3!
What or who are the Big3? They are Google. MSN and Yahoo
search. This article will take you through these three search
engines and what you can expect from them in terms of achieving
results both in a short term, as well as a long term basis.
As a search engine, Google still continues to dominate,
with Yahoo and MSN the next two choices for people utilizing
the search market. While in general Google is a clear leader
as first preference for internet users when trying to find
something of interest on the internet, this is not necessarily
in all categories. In some categories you will find the website
traffic coming from MSN and Yahoo search is considerably
more than Google.
So it is important when optimizing your website to target
not just Google but all of the Big3 (Google, MSN, and Yahoo).
Some of our websites have achieved top 10 rankings and first
place positions for main keywords in MSN whereas Google can
take up to 3 times as long by comparison.
While the Googlebot will pick up a new website quickly,
usually only a business name will achieve high ranking quickly,
not your main keywords. Often new websites listed in Google's
search results will not achieve high rankings for many months,
and for very competitive key words six months plus. In saying
that Google loves unique content; so for websites that are
not in such a competitive market and providing something
new and different, top 10 rankings can be achieved within
a month or two.
Due to the amount of time it takes to achieve these ranking
it is important that your website is always monitored and
keywords are tracked on a regular basis to ensure you are
keeping ahead of your competitors. Continual optimization
of your website may be necessary to ensure that not only
do you achieve top rankings in the first place, but that
you maintain them.
Note: Using a professional search engine marketing company
like Quantum Web Solutions will benefit you considerably
towards achieving these rankings. We also know various techniques
that help drive traffic to your website much sooner.
The BIG3
Google Search : For those that monitor their website statistics
(which is highly recommended if you want to ensure your website
is doing well) you will notice that the Google spider can
visit your website within as soon as a day of your website
being launched for the first time. However, unless your website
provides something new or unique, at this current time* it
is highly unlikely you will achieve high rankings for anything
other than your business name in a short period of time.
It is also possible there may be keywords that attain higher
rankings, but if they are competitive keywords in a competitive
market then this will be very unlikely. If you are offering
a service or product that is new and/or unique, then you
will certainly have more opportunity to achieve these high
rankings as Google loves new content.
For very competitive markets you can look at up to six months
plus to see your keywords bringing in the desired search
engine traffic you are looking for. In these instances if
you need to bring in traffic quickly, we suggest setting
up a pay-per-click campaign. There are also other sources
that can help bring in traffic to your site sooner than this,
which we are able to provide as part of our services.
For new and/or unique website offerings, Google will give
high rankings faster for a couple of reasons:
1. It is the opportunity to provide something new to the
WWW.
2. There is less competition so there are not as many search
results to compete against; therefore if your website is
properly optimized achieving high rankings will be much easier
and faster.
MSN Search : MSN is generally much faster in not only picking
up a new website and listing it, but also if your website
is properly optimized it is possible to achieve high rankings
in the MSN search results in less than a month, even in markets
that are relatively competitive. This is by no means guaranteed,
but I have seen this happen on many occasions.
So while generally MSN search will not always bring you
the same volume of traffic that Google search will; it does
have the advantage over Google that in the short term it
will drive more visitors to your website. Yahoo Search :
While Yahoo Search can bring a steady flow of traffic into
your website; the challenge lies in being listed in the first
place with them. I have seen websites picked up by the yahoo
spider and listed within a month, but these are rare occasions.
Normally it can take at least three months if not more for
Yahoo to visit your website in the first place, no matter
what techniques are used. Once Yahoo search picks a website
up however, it does not take very long for a website to achieve
good rankings and to start driving traffic to a website.
There are many different search engines out there, but many
of them feed their results directly from one of the Big3.
By focusing most of your search engine marketing efforts
around these three, you are highly likely to see website
traffic coming in from other search engines.
For anyone that is new to search engine marketing, the process
of achieving high listings for your business may seem daunting.
However with the right approach and focus it won't be long
before you see string results coming not just from the Big3
search engines, but many other sources on the web.
- As the Search Engine market is constantly evolving, so
too are the way search engines list websites in their results.
Websiterankingtop.com
Copyright 2006 Bill Naugle
Bill Naugle has been writing articles, press releases and ebooks
to help Webmasters achieve success in search engine rankings.
He has written on many subjects. He started writing on the
internet in 2001.
http://www.websiterankingtop.com
