Send releases to free PR services. There are several
services that will distribute your PR releases at no cost.
Two that I like are PR Free (Prfree.com) and PR Leap (prleap.com).
All you need to do to use these services is register and add
your releases. They will check to make sure your releases are
well written with no typos, etc., so make sure thry are “clean” before
submitting them. Naturally, there are no guarantees that any
of your releases will get picked up. But, if just one of them
does get picked up by s large publication, you're still way
ahead of the game.
Join a newsgroup and start posting. Find and join
a newsgroup (or groups) that matches the content of your
web site. For example, if your site is all about travel to
Costa Rica, find newsgroups about Costa Rica, Central America
of just travel. Monitor these groups for a week and you'll
see what issues are being discussed the most. Then, you can
start posting to the group with information that will be
of interest to their members and that carry subtle references
to your web site.
Find blogs you can post to. Search for blogs on the
same subject as your web site -- or at least related subjects.
You can add posts or comments to these blogs periodically,
again with subtle references to your web site.
Start your own blog. You can start a blog on the
same subject as your web site. You can build a blog free
at www.blogger. com. You will need to post to your blog on
a regular basis to keep the content fresh. It doesn't hurt
to be controversial, either, as this tends to draw posts
from others.
Add an RSS icon to your site. RSS (Really Simple
Syndication) is a new way to get content on your web site
automatically sent to “subscribers.” You will
need to add an RSS icon (or button) to your site. People
can then add a feed from your site to their RSS readers.
To learn more about RSS and how to do this, I recommend you
go to Wikipedia http://en.wikipedia.org/wiki/RSS_(protocol)
for more information. You might also want to download an
RSS reader (www.rssreader.com) for your own use, so you can
aggregate news from other web sites.
Like anything else worthwhile, getting free publicity for
your web site takes time and effort, but you can't beat the
price.
Here's something else that's free. It's a new technology
called HD Radio that enables AM and FM radio stations to
broadcast their programs digitally. This is a tremendous
technological leap from today's familiar analog broadcasts.
These digital broadcasts provide listeners with radically
improved audio quality, more radio channels through multicasting,
and new data services. To learn more about this amazing new
technology, just go my Web site, http://www.hd-radio-home.com,
to get all the buzz.
Douglas Hanna is a retired marketing executive and the author
of numerous articles on HD radio, the Internet and family
finances.
