So you got your website up and running. You hired an excellent
web designer to craft a perfect home page and satellite pages
that will really draw in the visitors and inspire them to
buy. You have a beautiful catalog of products with detailed
descriptions. You have a section dedicated to the services
you provide with praises from past customers. And you have
the best online shopping cart service out there so that you
customers can buy from you with no hassles and next day shipping.
That's great! Now where are your customers?
Driving traffic to your website is a much discussed and
much misunderstood venture. There are a million theories
out there that claim to drive tons of new visitors to your
site daily. There are services that say they will increase
your traffic by an enormous percentage if you will only pay
them their small fee over a period of fifty years. There
are so-called experts who will place your pages on all the
best search engines on the net. They claim that with this
kind of blanket exposure, your traffic numbers will explode
within days.
But the only sure-fire way to draw productive traffic to
your website is through targeted marketing. The important
word to notice here is "productive." You can draw hundreds
of thousands of visitors to your site every year by hosting
a giveaway of some kind. Services that search the internet
for freebies will have people clicking a link to your site
like crazy. But these people are not there to buy anything
from you ... quite the opposite. They are empty clicks. There
is nothing productive about this kind of traffic. People
looking for free stuff will rarely make you any kind of money.
And that's what you're after, right?
So target your marketing to the people who really want to
buy what you have to offer. How? Start by trying these basic
steps...
* Hire an experienced copywriter. The copy that is on your
site makes a world of difference in the sales you garner
from the internet. Most important to targeted marketing are
the keywords found in your title and the metatags in the
website's code. An experienced copywriter will know how to
determine the most effective keywords and place them strategically
in your site's copy. If you cannot afford a copywriter, do
some research and talk to your web designer about inserting
metatags.
* You can enroll in pay per click search engines. Obviously,
google.com is one of these, but most of the most popular
keywords are already taken. If you can think of some original
phrases that people use to search for your products or services,
you can post your ad next to the text that comes up when
people search for that phrase. Every time someone clicks
on your ad to go to your site, you pay google.com a nominal
fee.
* Submit articles to free ezine sites. This is especially
helpful if you are a service provider. You can write, or
hire someone to write, an article for you about your area
of expertise. Give some free tips, offer your experience,
and be accessible in the text. Then at the bottom of the
article, you get a link to your website advertising your
services. Every time someone publishes your article in their
ezine or newsletter, they must use your web address at the
bottom.
These are just a few of the many ways to ensure you get "productive" traffic.
Empty clicks are just that ... empty... and your wallet will
stay that way, too!
Get the net working for you. Join a community of like-minded
authors and publishers and make your living online. Become
a member of our article directory:
http://www.SubmitYourNewArticle.com
