“A journey of a thousand miles must begin with a single step.” – Lao
Tzu
When starting an online presence, the first and most important
step you will have to take is to register your own domain
name. In the online world, your domain name serves two purposes – name
and address. Your domain name can serve as your site name.
It will also direct your visitors to the contents of your
site or someone else’s. Hence, it is very important
that you choose one properly.
If you are planning to launch a personal web site or one
for your business, choosing a domain name like yourname.com
or yourbusiness.com would be the logical step. However, there
will be instances when the domain of your choice isn’t
available and you will have to pick another one. In doing
so, please take note of the simple guidelines below.
If you already have a theme for your site, it would help
if the domain name contains words that are related to the
site’s content. This makes it easier for you to market
your site. Potential visitors will know what they’re
getting into when clicking a link to your site.
You may also choose domain names that are short and easy
to remember. A domain that is short and can be told in a
few syllables will be easy to remember. It also helps if
the name has a twist or if it sounds rather funny. Good examples
of short domain names include one-word internet giants like
Google, Amazon and Ebay.
You may also choose simple, ordinary words like business,
computers or laptops. Although a number of these domains
have already been registered, be on the lookout as they could
easily bring in instant traffic for any site. This will be
very useful if you are going to use any of those PPC programs
for parked pages or even selling the domain name in the future.
As an example, business.com was sold a few years ago for
millions of dollars!
Remember that these days getting your own domain name no
longer costs an arm and a leg. Gone are the days when companies
would charge you 30 dollars or more. You now have a choice
of sites that can register your domain names for less than
ten dollars and still provide you with lots of free stuff.
Some companies are even offering domain names at peanut prices
if coupled by other purchases like web hosting. Of course,
this is great news for anyone considering building a web
site or purchasing a domain name as an investment.
Darwin Catalan is an entrepreneur and the founder of BlueRegistrar.
Learn more about domain names, web hosting and other site
management tools.
http://www.blueregistrar.com
