There are many reasons why people buy expired domains. One
reason is to resell them for a higher price to individuals
who may have inadvertently let their domain expire. That's
not very nice, but it happens. Another reason is to get a
domain that you really want for your business because the
name is complementary to your business. One good, lesser
known reason for buying expired domains is to use the traffic
from the domains as a web site promotion technique.
Traffic brokering sites that sell traffic in bulk to website
owners often buy expired domains and redirect traffic from
the domain that expired to their clients as a web site promotion
technique. Buying traffic from a traffic brokering service
that actually sends you targeted traffic, traffic that is
relevant to what your site is all about, can be a good web
site promotion technique. However, you really must be careful
in dealing with traffic brokers because you may get lots
of traffic, but it may not actually be targeted traffic.
For instance, if your company sells word processing services,
traffic sent to you from an expired domain for a company
that sells boats isn't going to be good for you. If you intend
to use expired domains to direct traffic to your site as
web site promotion technique, it would make more sense financially
for you to buy the expired domains of businesses that are
in your field, offering the same thing you offer who have
shut down, and redirect the traffic yourself.
There are legitimate reasons why internet businesses shut
down, but their traffic doesn't usually cease when the domain
expires. If the websites are indexed in the search engines,
they will remain indexed for a while. If the website owner
has promoted the site through web site promotion techniques
like advertising in ezines, exchanging links, and so forth,
you may benefit from the efforts they put forth before they
shut their site down if you buy their expired domain and
direct the traffic to your website.
Other than redirecting traffic from an expired domain as
a web site promotion technique, you can also buy expired
domains and develop them into a new website. The new website
will receive the traffic that the expired domain would have
normally received so a lot of the initial web site promotion
techniques will already be done for you. This may be beneficial
to you as a start-up company as it can give you a jump start
on your promotions.
There are also opportunities in website brokering. A developed
website with traffic can be sold, either outright or through
auctions. These are sometimes called turn-key sites because
they are actually developed businesses with clientele that
someone can get into to without the time consuming startup
and initial web site promotion techniques.
Buying expired domains that have traffic can be a good web
site promotion technique to be used in connection with affiliate
programs. For instance, if you are an affiliate for several
pet related companies and you buy expired domains for pet
supplies, you can use the domain as a directory to direct
existing traffic to the various affiliate programs that you
promote.
It is easy to find companies that sell expired domains by
simply doing a browser search for "expired domains" or "buy
expired domains". If you are buying expired domains for the
purpose of taking advantage of their existing traffic as
a website promotion technique, you do need to review the
website's statistics to be sure that the domain gets traffic
and that the traffic is targeted. Alexa (www.alexa.com) has
website traffic ranking reports that will provide such statistics.
Copyright Christopher J. Enders. Are you at the end of your
rope, fed up and confused by all the scrambled internet marketing
advice you're getting? Whether you are new to internet marketing,
or a website owner who wants to make more money from your
website, learn the proven strategies that will sky-rocket
your internet business at
http://WebMarketingFacts.com
