Companies have many options for communicating with prospective
customers. The Internet has become the primary medium for
reaching potential clients anywhere across the globe. A broad
range of online marketing methods is available to you for
promoting your website. Strategies vary in their effectiveness
and hopefully this website will give you some ideas as to
which will be most appropriate for your needs.
Benefits to Consumers::
(1) Convenient— customers can shop 24 hours a day
from anywhere without going to the store physically.
(2) Interactive & Immediate— consumers can interact
with the seller's site to find the information, products,
or services they desire, then order or download them on the
spot.
Benefits to Marketers::
(1) Customer Relationship Building— companies can
interact with customers to learn more about their needs and
to build customer databases.
(2) Reduce Costs & Increase Efficiency— avoid
the expense of maintaining a physical store, costs of rent,
insurance, and utilities. Digital catalogs cost less to produce
than printing and mailing paper catalogs.
(3) Greater Flexibility— unlike a paper catalog whose
products and prices are fixed until the next printing, an
online catalog can be adjusted daily or even hourly, adapting
product availability, prices, and promotions to match changing
market conditions.
(4) Access to Global Markets— The Internet is a global
medium, which allows buyers and sellers to click from one
country to another in seconds.
Four Ways to Conduct Online Marketing::
(1) Creating an Electronic Storefront— companies can
buy space on a commercial online service or it can open its
own Web site. These sites are designed to engage consumers
in an interaction that will move them closer to a purchase
or other marketing outcome.
(2) Placing Ads Online— companies can place online
ads in three ways:
(a) classified ads in special sections of major commercial
online services.
(b) ads in certain Internet newsgroups set up for commercial
purposes.
(c) buy online ads that pop up while people are surfing the
web. Such ads include banner ads, pop-up windows, "tickers" (banners
moving across screen), and "road-blocks" (full-screen ads
that users must go through to get to other screens they wish
to view)
(3) Participating in Internet Forums, Newsgroups, or Web
Communities— companies may participate in or sponsor
Internet forums, newsgroups, and bulletin boards that appeal
to specific special interest groups.
(4) Use Online E-mail or Web casting— companies can
send out customer newsletters, special product or promotion
offers based on customer buying histories. Web casting or "push" programming
delivers information of interest to consumers' desktops.
Author:: Vicky Miter
Search
engine Optimization Company
001WebTraffic
