Banner ads are boxed in ads and are often seen at the top of
a Web page. These might be text that change in wording every
few seconds, ads for a specific site or product, free offers,
or a combination of eye-pleasing devices or phrases advertisers
hope will tempt Web surfers to click on the ad.
Banner ads will catch your prospect's eye quickly. They
are colorful and vary in dimension. This makes them something
that is not often missed. To create a good ad, place it where
it will be seen easily. This will definitely generate traffic
to your site.
At the same time, having a banner ad on your own site will
mean that you are paid for displaying it. This is good for
your business.
Charging for banner ads Banner ads can be charged by impression,
so each time your ad flashes up on the screen you are paid.
With a rotating banner, your ad might appear every third
rotation or impression. This will cost approximately $0.02
an impression.
Banner ads can be charged per "click through". Charges are
only levied when someone actually clicks on the ad. If you
create a truly attractive ad, people with click through.
Where to place your banner ads
The best position for banner ads are placed at the top of
the most popular search engines. At the same time, go with
placing your ads positioned on sites with topics similar
or complementary to yours. This will reach your target
market fastest. At the same time have your ad placed on
the same page as any reference to your website.
Another good bet is to have your ad placed on a search engine
results page when particular keywords are selected. This
will also reach your target market.
Frame your banner ads
Framed banner ads are more attractive. They are more aesthetically
pleasing to your prospect's eye. When your prospect opens
your framed ad on another site, they are still contained
within your site. You can also have the banner ad open
up a new browser window when it is clicked on to. The good
thing about this is that you do not lose your customers
altogether. Your visitors will revert back to your own
site when they close the second browser window.
Banner ads are creative, eye-catching, aesthetically appealing
and affordable. They give you many opportunities to bring
across your important message in record time, leaving your
prospect with an on-the-spot opportunity to make a decision.
Many a deal is closed thanks to banner advertising making
them an ideal revenue-generating tool.
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